Prep now to find Amazon Prime Day deals in July

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By Amanda Barroso | NerdWallet

Amazon just announced this year’s Prime Day sale will be held July 16-17. Prices are likely to rival those on Black Friday and in some cases beat them. Last year, NerdWallet tracked prices on 10 popular items. Four of them hit their lowest price during Prime Day. We expect similar deals this year, too, offering a good chance for shoppers who want to get ahead for the holidays or simply want a good deal now.

Here’s how to prepare to get the most out of Amazon Prime Day 2024.

What is Prime Day?

Prime Day is Amazon’s July two-day sale exclusively for Prime members. The online sale is likely to bring in lots of shoppers looking to save. Amazon says Prime members saved more than $2.5 billion on purchases made during the 2023 event.

Prime Day deals

Amazon has kept fairly quiet about what’s going to be included in the sale. This level of secrecy can be frustrating for shoppers trying to plan ahead. So, why does Amazon do it? “They’re trying to create a buzz around these two days,” says Mark Bergen, a professor of marketing at the University of Minnesota.

Here’s what we do know: Amazon is highlighting deals across more than 35 categories, including Amazon devices, fitness, beauty, entertainment and even groceries. The company also announced there will be shopping filters available and deals for back-to-school savings.

How to prepare for Prime Day

Amazon has a huge share of the digital marketplace and consistently targets consumers to get their hard-earned cash, but it doesn’t have all the power. To put yourself in the best position for Prime Day, consider these tips:

Check in with your budget

Let your budget determine how you shop — or if you shop at all. If you have room in your budget or have been saving for something big, then you’re ready to spend. But if you’re already pinched and participating in the sale is going to put you in debt, consider not shopping. There will be other sales this year.

If you’ll be shopping, be strategic about how you plan to pay for your purchases. Do you have gift cards you can use? Is there a credit card in your wallet that could give you extra points or rewards? Holders of Amazon-branded credit cards can take advantage of cash-back rewards on purchases made during the sale.

Take inventory

The weeks before a big sale are the perfect time to assess what you have and what you need, according to Elana Feinsmith, a certified financial planner and financial therapist in Sunnyvale, California. You’re less likely to buy duplicates or needlessly spend if you take inventory before shopping.

Use your phone’s notes app to jot down a list of gift ideas for important people in your life or things you’re considering for yourself. Check your calendar for upcoming birthdays and holidays and use this as a chance to buy gifts early. This way, you’ll save yourself a last-minute trip to a store where you might pay full price.

Prioritize big-ticket items

Take note of more expensive items on your list, like electronics and appliances. Even a 10% or 15% discount can be significant, so bigger-ticket purchases can be worth prioritizing over cheaper items with less impactful savings.

If you’re considering a bigger purchase but are still unsure, Feinsmith suggests calculating the cost per use: The more frequently you use an item, the better the value. Let’s say you have your eye on a pair of $200 headphones that you plan to wear every day at work. With roughly 250 working days a year, the cost per use would be roughly 80 cents in the first year — and would keep dropping with further use.

Use fluctuating prices to your advantage

Constantly changing prices can be exasperating for shoppers looking for the best deals online, only to check back later to find the item on sale for less. The ability of companies to change prices more often and more quickly is at the heart of dynamic pricing, according to Bergen.

This model is at the core of Prime Day, which typically features new deals every 30 minutes and “lightning deals” that disappear if you don’t pounce quickly. The experience can feel hectic.

Fight back against fluctuations by checking competitors’ prices before purchasing. In previous years, other major retailers have jumped at the chance to compete with Prime Day by temporarily lowering prices to match or beat deals.

Create guardrails to avoid impulse spending

“Shopping can be a wonderful distraction from whatever our inner needs are,” Feinsmith says. And it can feel like you’re missing out if you’re not shopping with everyone else. But consider your situation before making a purchase. Feinsmith suggests asking yourself value-based questions like, “How does this fit into my world?” alongside more practical questions like “Where am I going to store it?”

If you’re susceptible to emotional spending, consider putting up some boundaries. Temporarily muting influencers on social media or deleting the Amazon app from your phone can keep temptation away. Try jotting down items you want to buy and revisiting them later to see if the urge is still as strong. Setting aside fun money in your budget can give you the confidence to spend.

And if you have a partner, take time to chat about the purchases you plan to make. Work toward building a sense of financial intimacy, a term Feinsmith uses to describe the way people in a relationship can create shared guidelines that help them make financial decisions without judgment or secrecy.

Use Amazon tools to stay organized

Amazon has integrated tools that might make setting reminders and shopping for specific people in your life feel more manageable:

Make lists: Create public or private lists to easily add items and move them directly to your cart if they hit a price you’re comfortable with during the sale.
Create deal alerts: Use recent searches to create deal alerts and get push notifications when items go on sale.
Use Alexa if you have it: Add products you might want to buy to your cart or Wish List, and ask your Alexa-enabled device to tell you if there’s a sale.

Here’s the bottom line: Prepared shoppers are Amazon’s enemy because if you’ve done your price research, have your shopping list ready and know your budget, you’re a lot less susceptible to mindless spending.

Amanda Barroso writes for NerdWallet. Email: abarroso@nerdwallet.com.

St. Paul man dies in single-vehicle motorcycle crash in Como area

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A 39-year-old man died Wednesday after he was in a motorcycle crash in St. Paul the day before, police said.

Officers responded to the single-vehicle crash in the Como neighborhood about 5:45 p.m. Tuesday. They found Chong Vang, of St. Paul, unconscious near the motorcycle on Energy Park Drive between Snelling Avenue and Lexington Parkway.

Witnesses said Vang lost control of the motorcycle, was ejected and crashed, according to Sgt. Mike Ernster, a  St. Paul police spokesman.

Police at the scene saw Vang had what appeared to be a serious head injury. He wasn’t wearing a helmet, Ernster said.

St. Paul Fire medics took Vang to Regions Hospital and police were notified that he died of his injuries Wednesday morning.

Investigators are looking into the circumstances of the crash.

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Olympic Trials: For former Gophers star Shane Wiskus, it’s all about falling in love with gymnastics again

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Shane Wiskus knew his body was betraying him and he couldn’t run the risk of having it betray Team USA in the process. So, the 25-year-old former Gophers star gymnast made the incredibly difficult decision to withdraw from the Pan American Games last year, forgoing the chance to represent his country despite working so hard to earn his spot on the U.S. men’s gymnastics team.

“It got to the point that I would go into the gym and not know if I could do gymnastics that day,” he said. “I knew I couldn’t put that on my teammates.”

As much as the injures crushed his spirit at the time, Wiskus, who is from Spring Park, Minn., reflected with gratitude as he prepared for the U.S. Gymnastics Olympic Trials, which begin on Thursday night at Target Center in Minneapolis. Not only did the Pan Am Games setback force him to confront his own mortality in the sport he loves so much, it set him on a path toward rediscovering why he fell in love with the sport in the first place.

“I really tried to refocus, like, ‘Why am I actually doing this?’ ” he said. “If this is going to be my last year with the sport, I wanted to make sure I was doing it for all the right reasons.”

Maybe it’s fitting then that the U.S. Gymnastics Olympic Trials are being hosted in his home state. It wasn’t too long ago that Wiskus was a child growing up in west-metro Spring Park, fearlessly flipping through the air with childhood dreams of representing Team USA at the pinnacle of the sport.

After going on to have an illustrious collegiate career with Gophers men’s gymnastics team from 2018-21, Wiskus accomplished a lifelong goal by qualifying for the 2020 Summer Olympics in Tokyo. Ironically, as memorable as that milestone was for Wiskus in the grand scheme of things, it started to consume him as he set his sights on the 2024 Summer Olympics in Paris.

He went from chasing dreams to chasing results. Not exactly a recipe for success.

“My journey since then has been about falling back in love with the sport,” Wiskus said. “You come off of that high of going to the Olympics and want to chase the next thing. I could feel my expectations of myself serving as the driving factor in everything I was doing as opposed to what used to be my passion for the sport. I was almost forcing it.”

It was a slippery slope for Wiskus made even more treacherous by the injuries that continued to crop up. He decided to take some time off to center himself. He knew how important this particular stretch was going to be, and he wanted to make sure he gave himself the best chance for success.

“Obviously when I was in that moment it was hard not to project like, ‘I hope I don’t feel like this when I have to try to make the Olympics,’ ” Wiskus said. ‘You learn to take a step back and take it one day at a time, and now here I am still taking it one day at a time.”

Though he knows nothing is guaranteed beyond the Olympic Trials this weekend, Wiskus has a newfound perspective that he feels makes him as dangerous as anyone in the competition.

“I love doing it,” he said. “I try to approach it from a stance of gratitude. I’m grateful to be here still able to do what I’m doing. I can still remember how I felt as a young gymnast, and regardless of what happens this weekend, I can already say with confidence that that 12-year-old Shane would be so proud of where I am today.”

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Opinion: Book Banners Are Going After Libraries. But So Is New York City’s Mayor.

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“Efforts to censor and prohibit books are not the same as municipal negotiations about library operating budgets. But they are not entirely unrelated either. Both are clear indications of how the value of public libraries and access to knowledge is under threat across America.”

Emil Cohen/NYC Council Media Unit

The Queens Public Library branch in Flushing.

CityViews are readers’ opinions, not those of City Limits. Add your voice today!

In April 2022, in response to an unprecedented wave of book bans affecting schools across the country, Brooklyn Public Library launched Books Unbanned, a program for teens to apply for a digital library card and access the books that were being restricted in their communities. In its first eight months, the program allowed more than 7,600 teens to check out over 240,000 books.

The program was widely hailed and the librarians behind it were later named Librarians of the Year. It was a shining example of how citizens and institutions can stand up for freedom and democracy even as parts of the country take steps to suppress them.

Fast forward two years, and today New York City’s libraries are again embroiled in a fight for library access. Except this time, they’re not fighting book bans in other states; they’re working to fight precipitous budget cuts from city government. According to a coalition of city libraries, the astounding $58.3 million in proposed funding cuts for the next fiscal year will inevitably lead to reductions in staff, weekend service, library materials, building renovations, and programming. This comes on the heels of municipal budget cuts that already led to reductions in service last year.

Of course, efforts to censor and prohibit books are not the same as municipal negotiations about library operating budgets. But they are not entirely unrelated either. Both are clear indications of how the value of public libraries and access to knowledge is under threat across America.

Ever since Benjamin Franklin’s efforts to establish the Library Company of Philadelphia in the 1730s, libraries have been among the United States’ most democratic institutions. As gateways to knowledge, libraries are foundational to the idea of an educated and informed populace, necessary for a healthy and equitable democracy. In providing free access to all, they are an affirmative public good that reflect our common humanity and basic social compact.

Libraries are also trusted public spaces where all can gather. They serve diverse communities with multifaceted purposes, from voting to taxes. They offer unique programs that serve the less fortunate, from asylum seekers to citizens left behind in the digital divide, to the elderly and homebound. They are working to help students impacted by the learning loss from COVID-19.

These are the communities in New York City that will be most impacted by proposed cuts.

The national wave of book bans that has metastasized for the past three years has underscored just how much access to books matters: to democracy, to identity formation, to the cohesion of diverse communities. We are frequently told if books are banned in schools, families and students can “just get them at the public library.”

We expect public libraries to step into any such breach, as reliable, ever-present institutions of civil society. But we cannot treat these institutions as the fail-safe mechanism for public education and the social safety net on the one hand, and undercut their operations with the other.

And indeed, the ideological assault on libraries nationwide is continuing to worsen. From Alabama to California there are escalating demands to remove LGBTQ books and Pride displays, and efforts to review library collections to sift out books with certain content. Numerous states are passing laws to threaten librarians and educators with criminal penalties. One Idaho library just banned children—becoming “adults-only”—in an effort to comply with one of these pseudo-authoritarian laws.

In the face of this crisis, our city’s libraries have risen to the occasion: launching innovative programs to grant ready access to books for youth across the country, and working to raise public awareness of this crisis. They have set the bar high, serving as a model for how public libraries can stand unflinchingly to facilitate equitable and inclusive access to information for all, regardless of background, income, or beliefs.

In this, our libraries mirror the values of our city. As the “capital of the world,” New Yorkers know that we stand for something universal and that what we decide matters. New York must continue to be a citadel of books and learning at a time when they are under siege elsewhere.

Countless other cities and states look to New York’s libraries as exemplars, from their collections to their services to their programs. Brooklyn’s Books Unbanned program is only one such example, emulated in Seattle and beyond. If that status is to be maintained, ours must be a city investing more in its libraries, not sacrificing them during shortsighted budget negotiations.

Jonathan Friedman is Sy Syms Managing Director of US Free Expression Programs at PEN America.