The Texas AI Boom is Outpacing Water Regulations

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The world’s largest artificial intelligence data center complex is being built in Amarillo, and it’s almost seven times the size of Central Park. 

On June 26, 2025, Fermi America, an AI development firm cofounded by former Texas Governor Rick Perry, announced that it will partner with the Texas Tech University System to transform 5,800 acres outside of Amarillo into 18 million square feet of data centers, four 1-gigawatt nuclear power reactors, and a dedicated natural gas plant. 

The site is colloquially known as Project Matador, though a building request submitted to the Nuclear Regulatory Commission lists its official name as the President Donald J. Trump Advanced Energy and Intelligence Campus. On July 10, two weeks after Project Matador’s announcement, the White House released the United States’ AI Action Plan, a 28-page strategy document calling for streamlined environmental permitting under federal law. Cornerstone environmental protections are being treated as mere hurdles in the race for AI dominance, and Texas’ water (and power) supply is struggling to keep pace. 

Texas is rushing to build massive artificial intelligence infrastructure without a planning system capable of assessing industrial water needs, experts warn. There are currently over 400 data centers operating or under construction in the Lone Star State. Potable freshwater is necessary at each campus for industry-standard evaporative cooling, a process in which water absorbs heat and either becomes too mineralized for reuse or is lost as vapor. Additional water is needed to cool power-generating systems.

 A small-to-mid-sized data center is estimated to require about 300,000 gallons of municipal water per day, while mega-campuses like Project Matador and OpenAI’s Project Stargate One in Abilene could draw millions. (Fermi America did not respond to requests for comment about its projected water use.) All of this is happening as Texas simultaneously acknowledges water scarcity: last year, legislators passed and voters approved a multibillion-dollar water program that will roll out over the next 20 years.

In late January, the Houston Advanced Research Center (HARC), a nonprofit that does research on energy demand and water scarcity, released a report projecting that the existing data centers in Texas collectively consume about 25 billion gallons of water each year. That volume is expected to soar to between 29 and 161 billion gallons by 2030, a wide range that reflects the significant gaps in publicly available data. 

“Texas’ State Water Plan does not include projected demand growth for data centers,” the HARC report states. “Because there are already unmet needs, including the current 4.8-million-acre-foot shortage as determined by the Texas Water Development Board (TWDB), data centers’ unknown unmet needs are poised to place unprecedented stress on local water supplies across the state.”

Each data center can “drink” as much as an entire community. Yet Texas does not require data center operators to disclose projected water use or report actual consumption. This makes research difficult and limits visibility for water-stressed municipalities facing rapid growth decisions.

“It is concerning that we have this explosive growth in data centers but no way to forecast that water use from a state or regional planning perspective,” Margaret Cook, Vice President of Water and Community Resilience at HARC, told the Texas Observer. “We have no way of reconciling what these cases will do to water supplies or existing plans because data centers don’t share their plans with the state or regional planning groups.”

Carlos Rubinstein, a former Texas water regulator who helped lead both the TWDB and the Texas Commission on Environmental Quality, says that policymakers rely on these regional planning groups to petition necessary amendments to the state water plan as new data emerges. “State water planning accepts the fact that changing conditions will take place at frequencies that are at times not aligned with the every 5-year plan review. The plan can easily be amended with well-reasoned, justified data that calls for updated demand projections and the identification of new water management strategies,” Rubinstein said in an email. 

However, without laws mandating such disclosure, no new data is emerging. Therefore, there is no way for planning agencies to project future demand or to provide long-term recommendations. Regional planning authorities now lack the grounds to even petition for amendments to the state water plan, experts say, creating a systemic vulnerability particularly in rural areas where a single data center can become the largest community water consumer overnight. 

“If a speculative developer is a bad actor, they could approach small communities who manage their own water supplies and see dollar signs from these data centers,” Cook said. “The communities could get a tax win for the area from the data center coming in, but without proper planning and information, they might be trading their water supply and putting their community at risk of future shortages, or at a much higher expense of future water supplies, in exchange for a short-term win.” 

Despite growing consensus about the scale of the risk, no state agency currently has clear authority to require data centers to disclose water use or prioritize non-potable supplies. Texas law treats data centers largely as commercial customers of municipal utilities rather than as heavy industry. This leaves oversight fragmented among local governments, water utilities, and regional planning groups.

That planning gap has begun to attract policymakers’ attention. Concerns about stressing aquifers already depleted by drought and population growth, as well as rising utility costs in economically disadvantaged communities, has led some to call for AI to emulate an unlikely industry: oil and gas. 

In December, the Texas GOP adopted a resolution demanding that the AI industry “follow the same water management and recycling protocols currently required of the oil and gas industry,” pushing the industry toward large-scale water recycling as freshwater supplies have diminished. Over the last two years, major oil and gas producers—most notably ExxonMobil—have reduced their reliance on freshwater in the Permian Basin, shifting the bulk of their operations to recycled “produced water,” which is non-potable water pushed to the surface during oil and natural gas extraction. 

“The company has made significant progress in reducing freshwater dependence in the region, increasing our use of recycled produced water in our hydraulic fracturing operations from 64 percent in 2022 to 87 percent in 2024,” ExxonMobil stated in an April 2025 sustainability report. The transition has significantly reduced oil and gas operators’ reliance on groundwater, thereby easing aquifer depletion.  

The abundance of produced water could effectively turn what was once a waste product into a large-scale industrial water supply. The GOP resolution also calls for AI data centers to “prioritize the use of recycled water from oil and gas operations to protect Texas aquifers.” 

Oil and gas operators were pushed toward reuse and data disclosure through state and federal regulation. Yet, no comparable requirements exist for data centers, even as their water demand scales to unprecedented levels. 

Data centers are being built faster than state water plans can be updated. Once contracts are signed and cooling systems requiring freshwater are built, the opportunity to require large-scale reuse disappears. By delaying AI water use and disclosure legislation, water experts warn, Texas risks locking in decades of freshwater demand before regulatory frameworks catch up. 

“The data center industry shares the obligation to pursue sustainable water development and use strategies,” said Rubinstein, drawing on his experience at the TWDB. “We have always known that the best water management strategy is based on water you already have.”

The post The Texas AI Boom is Outpacing Water Regulations appeared first on The Texas Observer.

The hospitality stop known as ‘Ice House’ is now the ‘Winter House’ for US athletes

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MILAN (AP) — The Winter Olympics are a land of snow and frozen water — no “ice,” though, at least not at the hospitality house being hosted by U.S. sports teams in Milan for the Games.

The Ice House has been officially renamed the Winter House, in a nod to the tension surrounding the U.S. Immigration and Customs Enforcement agency, commonly known as ICE.

“Our hospitality concept was designed to be a private space free of distractions where athletes, their families, and friends can come together to celebrate the unique experience of the Winter Games,” said a release from the house sponsors, USA Hockey, US Speedskating and US Figure Skating.

Protests against ICE have broken out in Minnesota and across America after immigration officers killed two people.

The issue also sparked demonstrations in Italy when news broke that ICE was sending a handful of agents to assist with some Olympic-related security measures. The ICE agents will be working on computers inside, not in the streets, and are not part of the same unit that is cracking down in the U.S.

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The Winter House is the closest thing these Games will have to a USA House — the usual hangout for athletes and their families typically hosted by the U.S. Olympic and Paralympic Committee. The USOPC didn’t open a USA House because of the spread-out nature of these Olympics and inability to bring all athletes to one location.

“I think it’s wise,” U.S. figure skater Amber Glenn said when asked about the name change. “It’s unfortunate that the term ICE isn’t something we can embrace because of what’s happening and the implications of what some individuals are doing.”

Asked about the name change, moguls skier Tess Johnson, who is in Milan this week before she competes hours away in Livigno, said she has thought a lot “about what it means to represent the States in this Games.”

“I personally don’t stand for any hate or violence,” she said. “I am a huge proponent of what the Olympic and Paralympic movement stands for, which is connection, respect, unity, love, compassion. I think actions and conversations around those words are very meaningful to me.”

Ukraine says Russia is illegally targeting the power grid. Here’s what the law says

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By MIKE CORDER

THE HAGUE, Netherlands (AP) — Russian missiles and drones have pounded Ukraine’s energy grid in recent weeks, plunging people into frozen darkness in one of the country’s coldest winters on record.

Ukraine has accused Russia of illegally targeting power infrastructure during the war to deny civilians light, heating and running water.

“Taking advantage of the coldest days of winter to terrorize people is more important to Russia than diplomacy,” Ukrainian President Volodymyr Zelenskyy said Tuesday, on the eve of a new round of talks about ending the conflict and as temperatures in Kyiv hovered around minus 20 C (minus 3 F).

Russia says its attacks are a legitimate part of its military campaign against its neighbor. Moscow’s invasion of Ukraine itself is widely regarded as an illegal act of aggression.

Yuliia Dolotova, 37, pulls her son in his stroller up the stairs in an apartment block during a power outage caused by Russia’s repeated air strikes on the country’s power grid, in Kyiv, Ukraine, Monday, Feb. 2, 2026. (AP Photo/Sergey Grits)

So, are attacks on energy installations allowed during war?

What international law says

Combatants can legally target a power grid if the attack “directly affects a valid military target” — but they cannot cause excessive civilian casualties, said David Crane, former chief prosecutor at the United Nations Special Court for Sierra Leone.

In the case of Russia’s attacks on Ukraine, “the indiscriminate and widespread targeting does not come close to what is legal,” he said in an emailed response to questions from The Associated Press.

The International Committee of the Red Cross says that parts of energy systems providing essential services to civilians “are in principle civilian objects, and as such are protected against direct attack and reprisals as well as incidental harm.”

Pretrial judges from the International Criminal Court, in fact, issued arrest warrants in 2024 for top Russian military brass and the country’s former defense minister for their alleged involvement in missile strikes targeting electricity infrastructure.

In announcing warrants for former Defense Minister Sergei Shoigu and Russia’s chief military officer, Gen. Valery Gerasimov, the court said that judges found “reasonable grounds to believe that the alleged strikes were directed against civilian objects, and for those installations that may have qualified as military objectives at the relevant time, the expected incidental civilian harm and damage would have been clearly excessive to the anticipated military advantage.”

Russia is not a member of the court, rejects its jurisdiction, and refuses to extradite suspects to face justice in the ICC’s courtrooms in The Hague, Netherlands.

What Russia says

The Russian military has repeatedly said that it has targeted energy facilities and other infrastructure that support Ukrainian military industries and armed forces. It has denied targeting residential areas despite daily evidence to the contrary.

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Kremlin spokesman Dmitry Peskov insisted Wednesday that “our military is striking the targets that they believe are associated with the military complex of the Kyiv regime, the operation is continuing.”

What Ukraine says

Kyiv accuses Russia of seeking to wear down Ukrainians’ appetite for the fight by inflicting grinding hardship on civilians forced to live in dark, freezing homes.

Authorities say Russia has tried to cripple Ukraine’s electricity network by targeting substations, transformers, turbines and generators at power plants. Ukraine’s largest private power company, DTEK, said that this week’s overnight attack was the ninth major assault on the company’s thermal power plants since October.

Ukraine’s energy sector has suffered more than $20 billion in direct war damage, according to a joint estimate by the World Bank, the European Commission and the United Nations.

Super Bowl LX ads feature AI, weight-loss drugs and celebs from George Clooney to Kendall Jenner

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By MAE ANDERSON, Associated Press

NEW YORK (AP) — As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry between the New England Patriots and Seattle Seahawks.

Dozens of advertisers are pulling out all the stops for Super Bowl 60, airing Sunday on NBC. They’re hoping that audiences tuning in will remember their brand names as they stuff their ads with celebrities ranging from Kendall Jenner (Fanatics Sportsbook) to George Clooney (Grubhub), tried-and-true ad icons like the Budweiser Clydesdales, and nostalgia for well-known movie properties such as “Jurassic Park” (Comcast Xfinity).

Each year Super Bowl ads offer a snapshot of the American mood — as well as which industries are flush with cash that particular year: from the “Dot-Com Bowl” of 2000 to the “Crypto Bowl” of 2022.

This year’s trends include health and telehealth companies advertising weight loss drugs and medical tests, tech companies showing off their latest gadgets and apps and advertisers showcasing AI in their ads.

Villanova University marketing professor Charles Taylor said because of the heavy headlines in the news lately — from the immigration enforcement surge in Minnesota to conflicts abroad — he expects advertisers to stick to a light and silly tone.

“Because of the Super Bowl’s status as a pop culture event with a fun party atmosphere, the vast majority of brands will avoid any dark or divisive tone and instead allow consumers to escape from thinking about these troubled times,” he said.

This undated image provided by Meta shows Marshawn Lynch in a scene from the Oakley Meta 2026 Super Bowl NFL football spot. (Meta via AP)

Record-breaking prices

Advertisers flock to the Super Bowl each year because so many people watch the big game. In 2025, a record 127.7 million U.S. viewers watched the game across television and streaming platforms.

Demand is higher than ever, since live sporting events are one of the few remaining places in the fractured media landscape where advertisers can reach a large audience. NBC sold out of ad space in September.

Space sold for an average of $8 million per 30-second unit, but a handful of spots sold for $10 million-plus, a record, said Peter Lazarus, executive vice president, sports & Olympics, advertising and partnerships for NBCUniversal. He said he was calling February, with the Super Bowl, Olympics and the NBA All-Star Game, “legendary February.”

Lazarus said 40% of advertisers bought across all of NBC’s major sports properties, and 70% of Super Bowl advertisers bought the Olympics as well.

This undated image provided by TurboTax shows Adrien Brody in a scene from the TurboTax 2026 Super Bowl NFL football spot. (TurboTax via AP)

Celebrities galore

Featuring celebrities is a tried-and-true way advertisers can get goodwill from viewers. This year, Fanatics Sportsbook enlists Kendall Jenner to talk about the “Kardashian Kurse,” in which bad things happen to basketball players she dates.

George Clooney appears in a Grubhub add to promote a deal that the delivery app offers to “Eat the Fees” on orders of $50 or more.

Several ads feature more than one celebrity or sports star. Michelob Ultra shows Kurt Russell training actor Lewis Pullman, as Olympic snowboarder Chloe Kim and hockey player T.J. Oshie watch on a ski slope.

Xfinity reunites Sam Neill, Laura Dern and Jeff Goldblum in a tongue-in-cheek reimagining of “Jurassic Park” that shows an Xfinity tech bringing power back to the island so nothing goes awry.

And Uber Eats enlists Matthew McConaughey for the second year in a row to convince celebrities — this year it is Bradley Cooper and Parker Posey — that football is a conspiracy to make people hungry so they order food.

This undated image provided by Xfinity shows a scene from the Xfinity 2026 Super Bowl NFL football spot. (Xfinity via AP)

AI takes the stage

For the second year in a row, AI is making waves in Super Bowl ads.

Oakley Meta touts their AI-enabled glasses in two action-packed spots showing Spike Lee, Marshawn Lynch and others using the glasses to film video and answer questions.

Wix Harmony debuted an ad that features its web design software that uses AI tools. Wix is also airing an add for Base44, an AI app builder. And OpenAI will advertise during the game with a yet-to-be revealed ad.

Svedka Vodka enlisted Silverside AI, an AI studio, to help create their ad, which features their robot mascot FemBot along with a male counterpart, BroBot. They took that approach because of Svedka’s positioning as the “vodka of the future,” said Sara Saunders, chief marketing officer at Sazerac, which bought the Svedka brand in 2025.

“We reimagined the robot via AI,” Saunders said. “It took us many, many months to rebuild her, to give her functionality, to give her that human spirit that we wanted to show up on behalf of the brand.”

This undated image provided by SVEDKA on Friday, Jan. 30, 2026, shows a scene from the SVEDKA 2026 Super Bowl NFL football spot. (SVEDKA via AP)

Health and telehealth

Health and telehealth providers are everywhere during Super Bowl 60. Two pharma companies are advertising tests: Novartis touts a blood test to screen for prostate cancer with the tagline “Relax your tight end,” featuring football tight ends relaxing. Boehringer Ingelheim’s ad stars Octavia Spencer and Sofia Vergara, who encourage people to screen for kidney disease.

Liquid I.V., which makes an electrolyte drink mix, has teased an ad about staying hydrated.

Telehealth firm Ro is using Serena Williams in their ad for GLP-1 weigh loss drugs. Novo Nordisk, which makes Wegovy and Ozempic, has teased that it will have a spot as well.

Hims & Hers — another company that offers GLP-1 weight loss drugs — has an ad that says the company gives people better access to health care that usually only rich people get.

“You could call this the GLP-1 Super Bowl,” said Tim Calkins, a clinical professor of marketing at Northwestern University. “Often you don’t see a lot from pharmaceutical companies on the Super Bowl, but this year we’re going to see quite a few showing up.”

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Tried-and-true themes

Some advertisers are sticking to the tried and true. Budweiser’s heartwarming ad shows a Clydesdale foal growing up with a bald eagle to the tune of Lynyrd Skynyrd’s “Free Bird.” The ad celebrates Budweiser’s 150th anniversary.

And Pepsi tries to reignite the Cola wars with their ad showing polar bears — Coca-Cola’s famous mascots — picking Pepsi Zero Sugar over Coke Zero in a blind taste test. The ad ends with the bears being caught on a “kiss cam.”

Surprises

While the majority of Super Bowl advertisers release their ad early to try to capitalize on buzz, some hold back until game day to reveal their ad.

Pepsi-owned soft drink Poppi teased that pop star Charli XCX and actress Rachel Sennott will star in their ad.

Ben Affleck is back in an ad for Dunkin’ Donuts. A teaser spot showed him with ’90s sitcom legends Jennifer Aniston and Matt LeBlanc of “Friends” and Jason Alexander from “Seinfeld.”

And there are fewer car advertisers this year, but Cadillac is hinting that it will show off its new Formula 1 car in an ad.