Cracker Barrel says it “could’ve done a better job” with release of new logo that angered some fans

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By DEE-ANN DURBIN

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week.

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“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the company said Monday in a statement on its website. “You’ve also shown us that we could have done a better job sharing who we are and who we’ll always be.”

Cracker Barrel took heat last week when it announced a simplified logo featuring only the chain’s name. Gone was the picture of an older man in overalls leaning against a barrel. The words “Old Country Store” were also removed.

The change was part of a wider rebrand, which has seen Cracker Barrel update its cluttered, antique-filled restaurants with lighter paint and modern furniture.

FILE – The Cracker Barrel Old Country Store logo in Pearl, Miss., is photographed, Sept. 12, 2023. (AP Photo/Rogelio V. Solis, File)

Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was changed back. Sensing an opening, the rival chain Steak n’ Shake called the new logo “a cheap effort to gain the approval of trend seekers.”

“Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away,” Steak n’ Shake said in a statement on X.

Cracker Barrel shares have dropped more than 10% since the new logo was introduced on Aug. 18.

On Monday, the Lebanon, Tennessee-based company emphasized that many things about Cracker Barrel won’t change, including the rocking chairs on its front porches and vintage Americana and antiques scattered throughout its restaurants.

Cracker Barrel also said it will continue to honor Uncle Herschel — the older man in the former logo, who represents the uncle of Cracker Barrel’s founder — on its menu and on items sold in its stores.

The new Cracker Barrel logo is displayed on Thursday, Aug. 21, 2025, in New York. (AP Photo/Wyatte Grantham-Philips)

But Cracker Barrel said it also wants to make sure that the business stays fresh and attracts a new generation of customers.

“That means showing up on new platforms and in new ways, but always with our heritage at the heart,” the company said in a statement.

The company said it will also keep testing, learning and listening to its employees and customers.

Cracker Barrel shares fell less than 1% to close at $54.26 per share Monday.

Alexander Ramsey High’s class of ’75 finds time capsule, memories

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Jim Stern, a counselor at Roseville Area High School, stood in front of the group gathered in front of him Friday outside the school, socializing among each other, and held a bullhorn up to get their attention.

“Welcome back to school,” he said. “Hope you had a good summer.”

The group wasn’t high schoolers prepared for the school year — they were graduates of former Alexander Ramsey High School’s class of 1975, gathered together for a tour of their high school, now Roseville Area High School, before their reunion, which was held Saturday.

Besides being their 50th reunion, and their first since the pandemic prevented the 45th, it’s also the one where the former classmates will first see the time capsule their class buried 50 years ago. It was thought lost after school renovations seemingly buried it under concrete.

Originally, the class had planned to have the time capsule unburied for their 25th reunion, but when former classmates Bobbie Evangelist, Cindi Baisi and others returned to the campus, they discovered that renovations had made it impossible to find.

“We just thought we’d come here in the summer, dig it up and be on our way,” Evangelist said. “We dug a lot for a couple days and we never – we had a whole crew out here. We had the custodians from the school helping us.”

Diane Kinderwater, from Albuquerque New Mexico, and John Ludwigson, Lake Elmo, look at a 1975 yearbook from Alexander Ramsey High School now Roseville Area High School in Roseville on Friday, Aug. 22, 2025. (John Autey / Pioneer Press)

Found accidentally

It wasn’t until around the classmates’ 40th reunion that the time capsule was found accidentally while work was being done on the school.

Among the items — originally buried in a baby casket to preserve them — were newspapers, including a copy of the St. Paul Pioneer Press with a headline reading “Wendy nixes session,” a reference to then-Gov. Wendall Anderson. A Time magazine carries a photo of then-President Gerald Ford. A TV Guide features a story on the Bob Newhart Show.

There’s also a bottle of Italian liqueur — from 1973 to 1976, the legal drinking age in Minnesota was 18. A troll doll, student identification cards and photos and a fake skeleton also were there. There’s also a Rams logo — the team nickname of Alexander Ramsey.

Each of the 550 or so students also wrote letters, either to their future selves or to friends. Classmates got those letters back at Saturday’s reunion. For those who couldn’t attend, the rest will be mailed to them or sent to their next of kin.

Diane Kinderwater, of Albuquerque, N.M., looks over a letter she wrote to herself in 1975, expressing her hopes and dreams, that was placed in time capsule at Roseville Area High School in Roseville on Friday, Aug. 22, 2025. (John Autey / Pioneer Press)

Even 50 years later, Suzi Ramsey Fiedler remembered what she wrote to herself, she said before the school tour. It included the number of children and career she wanted and the airline pilot she imagined herself marrying.

Classmate Diane Kinderwater, of New Mexico, who opened her letter ahead of the school tour, was happy that she ended up on TV like her younger self dreamed of doing.

“I’m so happy,” said Kinderwater, who has worked in broadcasting.

John Healy, from Lake Elmo, holds a up a 1975 Alexander Ramsey High School year book photo proclaiming him and classmate Lauren Kresch as the “Best Kisser” at Roseville Area High School in Roseville on Friday, Aug. 22, 2025.
(John Autey / Pioneer Press)

Memories

The group followed Stern through the school, asking each other where they’re living now, remembering moments from their time there, their chatter filling the hallways. Many now live out of state. A former exchange student from Finland returned with his wife, the two of them taking the trip from Helsinki to visit the school where he joined the speech team to help himself improve his English.

Most of the school is unrecognizable to the group, except for the gym, which they said is the same, and some of the hallways.

Life at school is different, too. The school no longer has a designated smoking area for students and students don’t just sign themselves out of class when they want to like those in the class of 1975 were able to do. Other things have stayed the same.

“We were involved in theater. We were involved in band, in orchestra, in art,” Kinderwater said. “The school provided us many opportunities, and many students took advantage of it, and were in a position to be able to take advantage of it.”

The class visited the band room, the auditorium completed after they graduated, the auto shop and media center. They caught up, joked around and recalled pranks — including at least one streaking incident. For them, the tour wasn’t so much a chance to see the new parts of the building as it is a chance to remember their time there.

Diane Kinderwater points to the article in a 1975 student newspaper that announced a future auditorium as she stands in the front that auditorium at Roseville Area High School in Roseville on Friday, Aug. 22, 2025. (John Autey / Pioneer Press)

‘Reunions — don’t miss the 50th’

At the end of the tour, Stern holds up the bullhorn again.

“You’ve been much, much better than the class of ‘74,” Stern said to laughter from the group.

He wasn’t quite kidding — he’s also led school tours for the class of 1974, 1973 and 1959.

“I joke with my colleagues, I may be doing this until I retire because the 50th just keeps coming for younger graduates,” Stern said.

The classmates joke about who will plan the 75th.

“My dad always said, ‘Reunions – don’t miss the 50th,’ ” Ramsey Fiedler said. “That’s what he always said. Reunions, people compare what you do in your life. But he said, ‘The 50th, they’re all over that and now they’re just interested in your life.’ ”

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NYC Housing Calendar, Aug. 25-Sept. 8

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City Limits rounds up the latest housing and land use-related events, public hearings and affordable housing lotteries that are ending soon.

The Long Island City waterfront. The City Planning Commission will vote next week (Sept. 3) on a proposed rezoning of the area. (Adi Talwar/City Limits)

Editor’s note: Since City Limits is closed next Monday for Labor Day, we’re publishing events taking place next week in this week’s roundup, to cover the next two weeks. We’ll be back to our regular schedule the week of Sept. 8.

Welcome to City Limits’ NYC Housing Calendar, a weekly feature where we round up the latest housing and land use-related events and hearings, as well as upcoming affordable housing lotteries that are ending soon.

Know of an event we should include in next week’s calendar? Email us.

Upcoming Housing and Land Use-Related Events:

Wednesday, Aug. 27, 10 a.m. to 4 p.m.: The Department of Housing Preservation and Development’s outreach van will be at 206 Dyckman St. in Upper Manhattan to share information on applying for affordable housing, tenant rights and responsibilities, filing a housing complaint and more. More here.

Wednesday, Aug. 27 at 5:30 p.m.: The Bronx Defenders will host a “know your rights” workshop on McKinney-Vento Act, a federal law that supports students in temporary housing (if they are homeless, living in a shelter, living with family, living in a hotel or motel, or are an unaccompanied youth). Register and learn more here.

Tuesday, Sept. 2 at 1 p.m.: The City Planning Commission will hold a public review session. More here.

Wednesday, Sept. 3 at 10 a.m.: The City Planning Commission will vote on the following land use proposals: 555 East Tremont, Domino Site B, Ikos Senior Living, and the Long Island City Neighborhood plan. More here.

Thursday, Sept. 4 at 8:45 a.m.: New York Law School’s Center for New York City and State Law will host a panel discussion on federal homelessness policy, including: the newly updated legal standard for involuntary removals; the expansion of co-response programs and options for inpatient and community-based care; and the impact of the recent Executive Order from the White House. More here.

Friday, Sept. 5, 12 to 4 p.m.: Various local organizations will host the fourth annual Harlem housing fair at Harlem Art Park (170 E. 121st St.) offering help with tenant rights, public benefits, rental assistance, repairs, and reentry services. More here.

Monday, Sept. 8 at 10 a.m.: The NYC Council’s Committee on Health will hold an oversight hearing on cooling and water tower inspections for buildings to prevent Legionnaires’ Disease. More here.

NYC Affordable Housing Lotteries Ending Soon: The New York City Department of Housing Preservation and Development (HPD) are closing lotteries on the following subsidized buildings over the next week.

335 8th Avenue Apartments, Manhattan, for households earning between $66,103 – $227,500 (last day to apply is 8/26)

54 Clinton Place Apartments, Bronx, for households earning between $71,829 – $140,000 (last day to apply is 8/27)

717 Bartholdi Street Apartments, Bronx, for households earning between $80,538 – $116,640 (last day to apply is 8/27)

The Somerly, Brooklyn, for households earning between $77,349 – $227,500 (last day to apply is 8/29)

544 Carroll, Brooklyn, for households earning between $37,440 – $160,380 (last day to apply is 9/1)

1215 Fulton Street aka 12 Halsey Street Apartments, Brooklyn, for households earning between $99,943 – $227,500 (last day to apply is 9/1)

The post NYC Housing Calendar, Aug. 25-Sept. 8 appeared first on City Limits.

Michael Jordan-Kobe Bryant basketball card sells for a record $12.9 million at auction

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DALLAS (AP) — A basketball card autographed by Hall of Famers Michael Jordan and Kobe Bryant has sold for nearly $13 million at auction, a record for any sports card.

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Heritage Auctions said there were 82 bids for the 2007-08 Upper Deck Logoman collection card before it sold Sunday for $12,932,000. That surpassed the $12.6 million paid for a 1952 Topps rookie card of baseball Hall of Famer Mickey Mantle at a Heritage auction in 2022.

The memorabilia company did not reveal the buyer.

The only card of its type, the Jordan-Bryant card features certified autographs of both players along with NBA patches from their game-worn uniforms.

The previous record for a basketball card was the private sale of a Stephen Curry 2009 Panini card for $5.9 million. The top mark at auction was a little more than $3.1 million for Luka Doncic’s 2018 Panini rookie card.

AP NBA: https://apnews.com/hub/nba