People line up for ice cream treats every March 1 at this Minnesota Dairy Queen. Why? It’s tradition

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By JACK DURA

MOORHEAD, Minn. (AP) — It’s still winter in Minnesota, but for the people lined up Sunday in single-digit cold at the Moorhead Dairy Queen, spring is in the air.

The annual March 1 opening of the 77-year-old walk-up ice cream shop is a tradition, no matter the weather. Heavy snow, subzero cold — people will brave a blizzard for a Blizzard.

“It just says that we’re tough, and there are things that are really important to us,” said Jerry Protextor, a retired pastor standing in line for a butterscotch milkshake and a chocolate-mint Blizzard. “It’s just a part of community.”

March is very much a winter month in the Upper Midwest, though the weather can vary wildly. The annual opening of the Dairy Queen “heritage store” brings the hope of spring and a familiar promise for people who need something to look forward to, especially with unrest in the world, owners Troy and Diane DeLeon said.

“It’s a sense of unity. It’s a tradition for many families,” Diane DeLeon said.

An average of 1,200 customers stop by on the opening day. Some show up early and wait in their cars. Being first in line brings yearlong bragging rights.

Julie Bergseid arrived before 7 a.m. to be first in line after two years in a row as second.

“Usually there’s a little bit of a line after a bit, so you gotta get here before they start,” she said. “It’s momentous that this is the start of spring, no matter what the temperature. This starts it, going to the DQ, getting your first ice cream of the season.”

Bundled up in snow pants, long underwear, wool socks and mittens, she planned to sit down at a patio table and enjoy her barbecue, peanut butter parfait and a Dilly frozen treat.

“It won’t melt. That’s the nice thing,” Bergseid said.

Customers have their pick from an array of treats found almost nowhere else. Among the favorites is the Mr. Malty, a chocolate malt frozen on a stick; a Curly Shake, a shake on the bottom and a sundae on top; a Monkey Tail, a frozen banana dipped in chocolate on a stick; and a variety of discontinued Blizzard flavors.

“It’s just that we have always had and made those special treats through the years. Even though they’ve been discontinued, we still have them because we have the ingredients and why not make it?” Troy DeLeon said. “If you still have the ingredients, ‘give the customer what they want’ is our feeling.”

The store is grandfathered to a point due to its age and focuses on customer service and having unique items, he said.

The butterscotch milkshake that Protextor sought for his wife can’t be found at any other DQ in the area, he said.

“We have to go to the right Dairy Queen to do what she wants,” he said.

Customers in coats, hats and gloves stood back near the street as others took their turn to go up to the windows to place their orders. No apps or kiosks for ordering here; just a knack for customer service, the DeLeons said.

People brought dogs and small children and took photos under a towering Dilly bar — a beloved chocolate-coated ice cream treat created in the 1950s at the Moorhead DQ. It seemed a bit like a summer day. Almost.

“This is beautiful today. I mean, it’s a little chilly, but the sun’s shining, it will get a little warmer,” Troy DeLeon said. “Typically it’s either snowing or probably closer to zero or below zero, so this is a beautiful day.”

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Business People: Ecolab splits COO role between Darrell Brown and Greg Cook

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SERVICES

St. Paul-based Ecolab, which provides businesses with sanitary protection products and services and also runs several related subsidiaries, announced it is dividing the chief operating officer role into two complementary positions. Darrell R. Brown has been appointed co-COO, Global Markets, and Greg B. Cook has been appointed co-COO, Global Businesses, effective April 1. Brown has served as president and chief operating officer since 2022. Cook joined Ecolab in 1997 and most recently served as executive vice president and president of Ecolab’s Institutional Group.

EDUCATION

The Children’s Museum of Southern Minnesota, Mankato, announced Kim Kleven as chief executive officer. Kleven has held numerous roles at the museum and in early childhood education, most recently as vice president of play and learning since 2021.

FINANCIAL SERVICES

Veridian Credit Union announced the hire of Ed Wigfield as a mortgage loan originator in Eden Prairie. Wigfield previously owned a mortgage company. … U.S. Bancorp, the Minneapolis-based parent company of U.S. Bank, announced the pending retirement of Senior Executive Vice President and Chief Operations Officer Souheil Badran this spring. Badran joined the organization in 2022.

FOOD

Rise Baking Co., a Minneapolis-based wholesaler of prepared baked goods, announced that Mark McNeil has been appointed CEO. McNeil succeeds Brian Zellmer. Most recently, McNeil served as CEO of Shearer’s Foods, a private‑label and contract manufacturer of salty snacks, cookies and crackers.

LAW

Faegre Drinker announced that Alexi Rouhani has joined the firm’s real estate group in Minneapolis. Rouhani was previously director counsel of operations contracts and strategies and real estate at Target Corp.Gov. Tim Walz announced the appointment of John Fitzgerald as a district court judge in Minnesota’s Eighth Judicial District, encompassing Big Stone, Chippewa, Grant Kandiyohi, Lac qui Parle, Meeker, Pope, Renville, Stevens, Swift, Traverse, Wilkin and Yellow Medicine counties. Fitzgerald succeeds the Honorable Jennifer K. Fischer and will be chambered in Willmar. Fitzgerald is the first assistant county attorney at the Meeker County Attorney’s Office.

MEDIA

Prep Network, a Plymouth-based youth sports media platform focused on live events, subscription content, and collegiate athlete recruitment, announced that Jason Kidd has joined its board of directors. Kidd is two-time NBA Hall of Famer and current Dallas Mavericks head coach. He also is an operating adviser at Maple Park Capital Partners, a Prep Network financial partner.

ORGANIZATIONS

The Wayzata West Metro Chamber announced that Judy Johnson has been named president. She succeeds Becky Pierson, who is retiring after more than 13 years. Johnson previously was the organization’s membership services director.

SPONSORSHIPS

National Hockey League franchise Minnesota Wild, St. Paul, announced a multi-year partnership with Priority Commerce Sports, Alpharetta, Ga., as official commerce and payments partner, handling secure ticket payments and supporting banking and treasury operations and back office financial processes.

TRANSPORTATION

The Minnesota Valley Transit Authority announced the election of Jay Whiting as board chair, succeeding Dan Kealey after a two-year term. The board also elected Dakota County Commissioner Mary Hamann-Roland as vice chair and Rosemount Councilor Paul Essler as secretary/treasurer. The Minnesota Valley Transit Authority serves the communities of Dakota and Scott counties.

TECHNOLOGY

Sezzle Inc., a Minneapolis-based consumer payments platform, announced the promotion of Lee Brading to chief financial officer, effective Feb. 1. Brading succeeds Karen Hartje, who served as CFO under a consulting agreement since Nov. 1, following her announced retirement. Brading has been with Sezzle since 2020, most recently as senior vice president of corporate development and investor relations. Hartje will remain engaged as a consultant. … Altowav, a Bloomington-based provider of the AltoPlex product line of radio networking equipment for business, announced the hires of Eric Thune as executive vice president of sales, and the promotion of Marina Savy to director of channel sales.

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EMAIL ITEMS to businessnews@pioneerpress.com.

Raised in Nigeria, Woodbury Books for Africa super-volunteer has a niche

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Mike Essien knows the power of literature, especially during the formative years — how it broadens a person’s worldview, fosters learning and drives curiosity.

Growing up in Nigeria as a child, Essien said he was lucky to live in a home filled with books. His parents were both educators, and there was no shortage of stories in his home — something not all the other kids in his neighborhood could relate to.

For 32 years, Essien has been involved with Books for Africa, a St. Paul-based nonprofit that “promotes literacy for underprivileged children in Africa.” Essien, of Woodbury, serves as the country director for Nigeria, meaning he leads the book-donation drives for his home country. In 2025, Essien led projects that sent more than 150,000 books to young people in Nigeria, he said.

“Mike is very important for Books for Africa,” said Tom Warth, founder of Books for Africa. “I think he’s dedicated his life to helping the underprivileged in Nigeria.”

Warth said that since 1998, when Books for Africa began, the nonprofit has shipped close to 65 million books throughout Africa, and more than 5 million of those books have gone directly to Nigeria.

Container captain

Mike Essien, left, greets Naggita Mayimuna of Uganda, Emmanuel Ntivuguruzwa of Rwanda and Mirriam Owino of Uganda, as participants in the Mandela Washington Fellowship for Young African Leaders volunteer at the Books For Africa warehouse in St. Paul, Thursday July 14, 2022. (Scott Takushi / Pioneer Press)

Essien, an attorney and assistant STEM professor at the University of Wisconsin-Stout, first heard of Books for Africa in 1994. At that time, he’d joined a local chapter of Nigerian engineers in Minnesota who were helping with a book drive through Books for Africa, he said.

“From that day onward, I have been a volunteer in as many capacities as Book for Africa would even allow anybody,” Essien said.

Essien, 67, said he’s served on the board, facilitated drives and collected, sorted and delivered books by hand. Any way that he’s able to help, he has, he said. He even gets students at UW-Stout to get involved.

As a container captain, Essien helps load multiple shipping containers annually that each hold more than 20,000 books, which then are sorted at a warehouse in Atlanta and eventually make their way to Africa.

“We understand the value of books, and making sure that we put as many books in the hands of young people (as possible) is a dream come true personally for me,” Essien said. “It’s an opportunity for me to give a little back.”

Growing up in Nigeria

The passion is personal for Essien.

He said growing up in Akwa Ibom, Nigeria, his parents had a library of books, and none, no matter their subject or age range, was off limits to him and his siblings. Essien said having access to books and reading the day’s newspaper after his father finished it were some of his best introductions to a quality education.

He said he remembers reading a collection of William Shakespeare and being the only one in his class who had. He’s eager to make such books more widely available to youth throughout Africa.

“If I can do anything to make that a little less onerous for somebody, oh, you’ll catch me doing that anytime,” Essien said.

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A 2023 study of 1,422 South African participants by the United Nations International Children’s Emergency Fund found that 40% of the households surveyed had no books at home.

The Books for Africa website states that 40% of school-age children in Africa do not attend school and 46 million African children have never been in a classroom. “Most African children who attend school have never owned a book of their own,” the organization says. “In many classrooms, 10-20 students share one textbook.”

Essien said the need is there, but it’s one that he hopes will not always be. It’s a dream he said he knows won’t come true in his lifetime.

“A world where children don’t have books is not one I want to imagine,” Essien said. “I know we’re dealing with it in the grand scheme, so the little that Books for Africa does in that space is one we must do because the alternative is awful.”

Changing lives with literature

Essien said he travels to Nigeria from Minnesota at least once a year, and that’s not as much as he’d like to.

There, he connects with Top Faith University, one of Books for Africa’s donation partners. Thousands of books have become available in the school’s library, and not just to students but to entire communities, he said.

“Invariably, I will travel to Nigeria and at a school or someplace there will be a child or a student with a book that came through Books for Africa,” Essien said. “There’s nothing better in the world than that.”

He said he loves seeing young people reading and will often strike up conversations with them about what they’re reading, knowing that Books for Africa made it possible.

“One of the biggest rewards is that I am a beneficiary of the work we do here,” Essien said. “Some of these books, even though they may not literally go to my family, they go to my broader family.”

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The mission of Books for Africa is simple, Essien said: “We aim to end the book famine in Africa.”

A child reading means their world has become a little wider, Essien said. It allows them to see that life is full of possibilities and it gives them the confidence to learn and try new things.

A good example of this in action is the story of William Kamkwamba in “The Boy Who Harnessed the Wind,” Essien said. It’s a biography about how reading a book about windmills inspired Kamkwamba, a boy from Malawi, to build windmills in his own community.

“Who knows what a child would do when they have access to education, to books, and what comes from life for them is unimaginable,” Essien said. “The sky is the limit.”

Books for Africa donations

Book donations are welcome; children’s books are a particular need at this time.

The Books for Africa website lists donations the organization does not accept.

More information on volunteering or donating is available at booksforafrica.org.

Iran retaliates against Israel and U.S. allies

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A defiant Iran unleashed deadly retaliatory strikes Sunday against Israel and the countries of the Persian Gulf, home to several U.S. military bases, in a conflict that has drawn in much of the Middle East and that critics say has no clear endgame.

Three U.S. troops were killed in action, the Pentagon said Sunday, the first Americans to die in President Donald Trump’s war with Iran. U.S. Central Command did not say where the troops were killed. At least nine people were killed in Israel, and amid fears of a wider conflagration, at least four people were killed in attacks across the United Arab Emirates, Kuwait, Qatar, Bahrain and Oman, according to official reports tallied by The New York Times.

Iran’s top national security official, Ali Larijani, announced that an interim committee would run the country until a successor to the ayatollah was chosen. He also said that the death of the ayatollah would not deter Iran, which he said would hit Israeli and U.S. targets “with a force they have never experienced before.” The supreme leader was killed in his home office in the U.S.-Israeli attack on Saturday, Tasnim, the Iranian news agency, reported.

As the United States and Israel pressed on with their high-risk military campaign, the Israeli military said Sunday that its air force was again bombarding “the heart of Tehran.” Videos verified by The New York Times showed two huge plumes of gray and white smoke rising over Tehran, Iran’s capital, as airstrikes resumed.

After the United States and Israel launched strikes against Iran on Saturday, HRANA, an Iranian rights group based in Washington, said that at least 133 civilians had been killed and 200 others wounded. Iranian state media reported that dozens of children had been killed at a girls’ elementary school near a naval base. The U.S. and Israeli militaries did not comment.

Across the region, many were still trying to understand the extent of the fallout from the stunning events since early Saturday, which began with a surprise U.S.-Israeli attack on Iran and led to Trump’s announcement that the ayatollah was dead.

While some ordinary Iranians celebrated the end of Khamenei’s authoritarian rule, his death also created deep uncertainty about Iran’s future. Israeli and U.S. officials are hoping the attacks on Iran’s leadership, military and missile program will degrade the country’s ability to fight back, but a more vulnerable Iran could also be more unpredictable.

Here’s what else to know:

— American casualties: U.S. Central Command did not say where the three U.S. troops were killed, but it said that several other troops “sustained minor shrapnel injuries and concussions and are in the process of being returned to duty.” Two military officials said that an Army base housing U.S. troops in Kuwait was one of the many U.S. bases in the region that had been hit in retaliatory Iranian strikes.

— Strikes in Israel: Iranian missile barrages repeatedly targeted Israel on Sunday, forcing much of the country into fortified shelters. The Israeli ambulance service said nine people were killed and nearly 30 others wounded in Beit Shemesh, a city about 18 miles west of Jerusalem, making it the worst casualty event in Israel since the conflict started.

— Attacks in the Persian Gulf: Iran’s assaults on Gulf countries were shaking the region’s image as a safe haven. In Dubai, the largest Emirati city and the business and tourism capital of the Middle East, five-star hotels caught fire, explosions shattered the windows of apartment towers, and social media influencers shared videos of fiery projectiles streaking past the city’s iconic skyscrapers.

— Iranian succession: The strikes killed several other senior Iranian figures in addition to the supreme leader, Iranian state media said. The power to choose a new supreme leader rests with the Assembly of Experts, a conservative body of clerics. In the meantime, Iran’s president, the head of the judiciary and a jurist of the clerical Guardian Council will be in charge.

— Shipping impacts: The fighting has shut down shipping through the Strait of Hormuz, the conduit for one-fifth of the world’s oil supply, according to shipping companies and Tasnim, Iran’s semiofficial state media. Major airports, including Dubai International in the UAE, and a wide corridor of airspace were also closed.

— Oil prices: The eight oil-producing countries in the group known as OPEC+ said Sunday that they would increase oil production by 206,000 barrels a day in April, which could help mitigate the impact on oil prices of disrupted shipments in the Middle East.

This article originally appeared in The New York Times.

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