‘I was a MAGA activist. I was a MAGA true believer.’ He’s now creating a community for people who abandon Trump.

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Rich Logis was deep into Donald Trump’s MAGA movement. Very, very deep.

Among the hardest of hard-core supporters for seven years, he bought into the rhetoric, and espoused it as his own.

Logis shunned those who disagreed, and developed bonds with fellow believers.

He spent hours at the computer, posting on social media and writing pro-Trump missives. In person, volunteered for the Trump campaign, he spoke at events and helped develop a Broward-based political club, Americans for Trump.

He ignored sources of information that didn’t echo MAGA viewpoints, and castigated journalists and news outlets that didn’t parrot the party line.

No more.

“It turned out that I was wrong,” Logis said in an interview. “I should not have supported this person. I should not have supported other MAGA candidates.”

Having done a 180 almost two years ago, Logis is now focused on creating a community for people like him, onetime true believers who have left the MAGA universe, or are contemplating leaving it behind.

Leaving MAGA

What is now widely known as MAGA started as the acronym for Make America Great Again, the slogan Trump used during his successful 2016 presidential campaign, a phrase emblazoned on the red hats frequently worn by the candidate and his supporters.

The vehicle for the community Logis hopes to create is a new organization, Leaving MAGA. It has a nascent presence online at leavingmaga.org, with organizers preparing for a public launch around the Fourth of July.

At launch, people will see the faces of Leaving MAGA via recorded video testimonials from those who were heavily into the movement and who, like Logis, changed their views and left. Also in the works, a downloadable e-book, a social media campaign, and efforts to generate news coverage.

Leaving MAGA’s website lists three objectives:

Empower others to leave MAGA and tell their stories.
Foster reconciliation with their friends and family.
Develop movement leaders to help others leave.

In essence, the plan is to extend a hand.

Logis said shouting or lecturing his former cohorts would be counterproductive. The idea of Leaving MAGA is to provide a place where people can find the sense of community they had within the MAGA movement.

“We want them to have a place to go. That is one of the most difficult parts — and for some will be the most difficult part of leaving — that they’re going to walk away from a community that they’ve been completely emotionally connected to for probably several years,” Logis said.

The positive approach — “an exit ramp of sorts” — to a non-MAGA community is essential.

“Without a new place to go, I could not realistically expect people to leave, even if deep down they know that they should.”

Logis also has a message for those who don’t like Trump and get agitated at his supporters.

“I really implore people who are anti-Trump, anti-MAGA to consider and think about how they speak about Trump voters,” Logis said. “If you refer to Trump voters as cultists and you say that they’re Nazis and you say that they’re racist and you say they’re misogynists and that they’re homophobes and that they’re Islamophobes …  you’re pushing them closer. You’re giving them reasons to stay.”

Community

Logis said it’s impossible to overstate the feeling of community that enveloped him, and others in the MAGA world.

“We were true believers and we invested all of our being into MAGA. We had our tight-knit community, we’d go to birthday parties and holiday dinners and, and kids’ events sometimes, all the events people do in social circles. We were unified as MAGA-Americans,” Logis said.

“My MAGA second family, as much as I’m embarrassed to admit this, oftentimes took precedence over my actual blood family,” he said. Looking back, he said his immersion in the world of MAGA strained relationships, including in his family.

Logis, 47, has a wife and two children.

“I want us to be a destination,” Logis said, adding that right now “there’s nowhere for them. They don’t have a feeling of anywhere to go.”

Kevin Wagner, a political scientist at Florida Atlantic University and co-director of the PolCom Lab, which conducts public opinion research, said that the sense of community Logis described is a part of its appeal for some.

“They see people who are similar to them or at least have the same values as them and it creates a sense of camaraderie. And that is an effective organizing principle for political movements historically, and it shows up here,” he said.

Conceptually, he said the idea of “a different community with a different political direction does make some sense.”

Not so fast

Wagner cautioned the organization’s plan would be exceedingly difficult to execute, noting that groups such as the Lincoln Project and Republican Voters Against Trump, among other well-funded efforts, are working in a similar space.

“It’s pretty clear that they haven’t had the kind of traction that the MAGA movement has had,” Wagner said.

Logis said Leaving MAGA’s effort isn’t the same as the others, which are more focused on the coming election.

It’s also difficult, he said, for people to differentiate among groups that are genuinely civic-oriented as opposed to those that are run primarily for online traffic and ultimately profit.

Scott Newmark is even more skeptical.

“It’s tilting at windmills. It’s fanciful,” Newmark said. “The effort is misguided.”

Newmark is the founder of Americans for Trump, a Broward political organization that has been on hiatus since he moved to Palm Beach County shortly after the 2020 election.

Newmark said the number of people who share Logis’s current outlook and are thinking of departing the movement is infinitesimally small, if it exists at all.

“What kind of legs does this kind of a movement have?” Newmark asked. “I don’t know a single person who is contemplating leaving MAGA to go over to (vote for President Joe Biden). That’s not going to happen.”

Newmark said he still considers Logis and his wife friends. “It saddens me that he’s gone away from the MAGA movement because he was a very good, articulate spokesman for it. He was a big part of the events. We were very close,” Newmark said.

Rich Logis, seen in his home Wednesday, has now started Leaving MAGA, providing a community for people who’ve changed their views. (Amy Beth Bennett / South Florida Sun Sentinel)

Potential

Logis believes there are many more people like him.

And there is evidence of dissatisfaction with Trump among at least some Republicans.

Former South Carolina Gov. Nikki Haley, the most anti-Trump unsuccessful candidate for the 2024 Republican presidential nomination, received more than 4.2 million primary votes — more than a quarter of which came after she dropped out. (She subsequently said she’s supporting Trump for president.)

In the Florida primary, Haley received 155,560 votes or 13.9%.

Steve Vilchez, a resident of suburban Chicago, is among those who have left MAGA.

He was enthralled with the movement, but never voted for Trump because he was too young.

Now, 20, Vilchez said, “I will never vote for this man.”

He’s recording one of the videos for the Leaving MAGA launch.

Drawn into MAGA via social media, “I started to slowly but surely embrace the MAGA agenda even though in retrospect, internally, I knew that it was wrong. But I just didn’t know that. I was so convinced that all of Trump’s policies are right, even if I still somewhat disagreed,” he said.

He dropped news outlets that presented a broad range of information and devoured content from Fox, One America News and Newsmax, along with even more right-leaning websites and personalities.

Vilchez, currently a student at Illinois State University hoping to become science teacher, said he started to have doubts during the pandemic when Trump raised the prospect of warding off the virus by injecting bleach or shining a light in the body.

Still, he said he believed the untrue claims that the 2020 election was rigged.

Vilchez, whose parents immigrated from Mexico, said he didn’t like Trump’s unfulfilled 2016 campaign promise to build a wall and have Mexico pay for it. “But since I started to listen to these right-leaning conservative outlets, I slowly began to embrace it and support that policy,” he said.

“Looking at it now, it just doesn’t make sense because why would I support a strict border and strong deportation policy when my parents came to America from the country that Donald Trump seems to despise so much?” adding it was “a contradiction that I never really wanted to admit.”

Entering MAGA

Practically from the moment Trump entered his first presidential race in 2015, Logis was drawn to him.

“Here’s a person who it felt like was willing to take a flamethrower to the system, someone who would be an actual true disruptor in Washington,” he said. “I just saw him as the right person for that job at this moment in our history.”

Enthralled with Trump and viewing the prospect of Democrat Hillary Clinton winning the presidency as “an existential threat,” Logis said he ignored controversial statements and policy pronouncements.

“It sounds delusional to me today,” Logis said. “I had a lot of fear, and I listened to that fear and that was really how I got swept up into the entire MAGA movement and community.”

He volunteered on the campaign in Broward County, and on election night “felt vindicated and validated.”

“I thought at the time that our victory was akin to a second founding of America,” Logis said.

He began devoting more and more time to the efforts — “I never took an hour off” — writing freelance articles for right-wing websites, posting on social media, creating a podcast, and participating in events.

“I was a MAGA true believer,” he said. “We were the real Americans. Anyone against us were the fake Americans,” Logis said.

“I had adopted this approach of being this MAGA patriotic soldier in an existential war of good versus evil,” he added.

He contributed to ultra-conservative sites The Federalist and The Daily Caller. On social media, he once described Democrats as “malignant cancerous cells that seek to overtake healthy cells.”

He regrets those statements.

“The level of dehumanization that I stooped down to is something that I’m honestly ashamed and embarrassed of. But my works remain in the public realm because I am going to own them. I’m going to own up to them and I’m going to continue to take responsibility for them,” he said. “No one coerced me into supporting Trump. No one coaxed me. I take accountability for that.”

Making the exit

From 2015 through the 2020 election, Logis said he sometimes had glimmers of doubt, which grew stronger when Trump supporters stormed the U.S. Capitol on Jan. 6, 2021, hoping to prevent certification of Biden’s election victory over Trump.

Months later, those feelings intensified thanks to Gov. Ron DeSantis.

Logis said he voted for DeSantis, based largely on Trump’s endorsement, and liked the way the governor handled the first stages of the COVID pandemic.

By summer 2021, when the Delta wave of the pandemic was spreading infections and death, and he started looking at a broader range of news and information sources, including mainstream media outlets and often found himself saying, “I didn’t know that. I didn’t realize that had happened.”

Finally a year later, on Aug. 30, 2022, he publicly broke with the movement, publishing an online article declaring his split.

“I left one community, and I now felt a little bit like a man on an island. You divorced the community. Now what’s next?”

The organization

Leaving MAGA incorporated at the beginning of the year, is awaiting action from the Internal Revenue Service on its application for nonprofit status, and hasn’t yet started raising money.

He said organizers hope to hire staff, a plan they see as requiring raising $250,000 to $500,000 in the next six to 12 months.

So far, he said people are volunteering for roles as editorial director or working on visual presentations, social media and legal advice.

So far, people find Leaving MAGA through social media or when they come across a podcast or video. Someone who knew Vilchez read Logis’ social media posts and connected the two.

Though he has lived in Broward and Palm Beach counties since moving to Florida from New York in 2012, Logis said Leaving MAGA’s focus isn’t confined to Florida.

And, he said, it isn’t aimed at the November election.

It’s a longer-term effort because, Logis said, regardless of whether Trump wins or loses, the MAGA movement isn’t going away. “It’s going to stay.”

Anthony Man can be reached at aman@sunsentinel.com and can be found @browardpolitics on Bluesky, Threads, Facebook and Mastodon.

Loons’ Under-19 team overcame a lot to make MLS NEXT Cup Playoffs

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A handful of members on Minnesota United’s current Under-19 academy team have been through a lot.

During the pandemic in 2020, MNUFC shut down its entire academy system — while other MLS outfits kept going — leaving its rostered players in a lurch. Some players exited for other MLS academies, while others played for high school or local club teams for a year.

A portion of the band got back together in 2021. Together, they have taken their lumps, but now come out the other side.

The Loons’ U19s have advanced to the MLS NEXT Cup Playoffs this week in Murfreesboro, Tenn. They will play FC Dallas in a round of 32 knockout match at 11:45 a.m. Sunday.

The Loons’ current U19s are only the second MNUFC academy team to qualify for the MLS NEXT playoffs since it launched in 2020. The Loons’ 2022 U19 team did it first.

Amos Magee, MNUFC’s vice president of youth development, credited a “good core of that group” who came back to the academy after the pandemic shutdown.

“That’s actually the really exciting, sort of heartwarming piece to it,” Magee said. “(They have) really led the group not only with their play, but with their leadership and commitment to the club and sense of professionalism.”

One recent example of how far the U19s have come: the team suffered a 4-0 loss to FC Dallas’ U19s at MLS NEXT Fest in Arizona in December. Magee rates the Dallas team is one of the three best in that age group this year.

“I’m actually excited about it,” Magee said of the draw. “I think our group is far better than it was then.”

To advance to the playoffs, the Loons’ U19s won all three group-stage matches at MLS NEXT Flex in Maryland in May.

“They did it in three different ways that show, I think, sort of the toughness of the group and the growth of the group,” Magee said.

The U19s beat PA Classics and New England FC each 1-0 and topped Tampa Bay United 5-4. Coached by Alex Morawiecki, the team is undersized but showed mental toughness while other sides had disciplinary incidents in two of the three matches.

“We’re finding that the group’s a pretty good soccer-playing team,” Magee said. “They like to keep the ball. … We had teams who weren’t able to get the ball, but then tried to impose themselves physically on the group, so they just started kicking the crap out of them. (We) just kept (our) heads and still tried to play the way that they wanted to play, still found chances and still kept the ball out of the net.”

The U19s have had players move up to play with MNUFC2, the club’s developmental team, but don’t appear to have a top prospect headed toward a first-team contract. When players come back from MNUFC2 to the U19s, they don’t look at it “like a demotion,” Magee said.

“This is not like sort of fluff: I’m really impressed with this group in terms of the way they’ve been able to kind of bounce back and forth and just plot a steady course ahead,” Magee said.

The U19s have also dealt with a coaching change — from Fanendo Adi, now with the MLS side, to Morawiecki — and have had players coming and going in and out of training. Sometimes they have to practice with fewer than 10 players.

When Julian Banks was in eight grade, the current U19 forward saw friends leave the Loons’ system for other academies during the pandemic shutdown, but his parents said that wasn’t going to happen for him. He instead spent a year at Edina High School’s program.

It’s worked out for Banks, who is headed to the University of Washington on a soccer scholarship. He scored his first goal for MNUFC2 against Whitecaps FC 2 on Thursday, then headed to Tennessee to join the U19s this weekend.

“I think it’s big for a lot of us because a lot of us have played together for so long,” Banks said. “A few of us are going to college next year. I kind of consider this our last hurrah.”

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St. Paul Downtown Alliance seeks to double in size, hire a prosecutor for quality-of-life crimes

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In St. Paul, organizers of a Downtown Improvement District have officially petitioned the city to heavily expand its existing geography, doubling the district’s size to encompass all of downtown while adding residential properties such as condominiums and apartment buildings.

If approved by the city council next month, the new district will allow the St. Paul Downtown Alliance to assess property owners an annual fee for bike patrols, litter and graffiti removal, street greeters and skyway ambassadors, among other organized activities.

Public safety measures loom increasingly large as priorities. The district’s governance board even hopes to help the city hire a prosecutor.

Next year, the St. Paul Downtown Alliance will officially ask the city to add an additional city attorney exclusively dedicated to pursuing perpetrators of non-felony, quality-of-life issues downtown, especially chronic offenders. If private funds are used to fund the new attorney, which remains to be seen, it would be a departure from the norm for City Hall, but not unprecedented nationally.

A model from other cities

Backed in part by local businesses, Portland, Ore., began experimenting in the 1990s with “neighborhood prosecutors” to address local nuisances, from theft to illegal encampments. The Neighborhood Prosecution Unit is still active today, housed within the Multnomah County District Attorney’s Office.

“We’ve seen that model work in other cities,” said Joe Spencer, president of the Downtown Alliance. “Milwaukee has had a lot of success with the district paying for and having a prosecutor dedicated through the district. The notion is you have an extra resource to help support police officers downtown if there are repeat offenders, or someone causing a lot of damage. We’ve had positive initial conversations with the mayor’s office and with council members, but there’s still a lot of details to be worked out.”

City Attorney Lyndsey Olson sounded a skeptical tone on Thursday.

“At the core of our democracy and Constitutional protections is the independence of our judicial system,” said Olson, in a written statement Thursday evening. “Prosecutors cannot be hired by private interests nor paid to prosecute specific cases or individuals. The St. Paul City Attorney’s office is committed to upholding the integrity of the rule of law and seeking just outcomes for every case presented to us. We are deeply engaged in partnering with law enforcement, justice partners and community to realize safe outcomes across our city.”

Even without a new prosecutor, Downtown Alliance members say that since the launch of St. Paul’s Downtown Improvement District in 2021, quality-of-life calls to police fell by 40% within the district’s boundaries, even as they increased in other parts of downtown.

“We feel confident we can deliver good value and make some improvements downtown,” Spencer said.

The existing district spans some 30 blocks in and around Rice Park, with an odd panhandle that extends toward Lowertown but stops several blocks short of Mears Park. The new district would encompass all of downtown, from the Xcel Energy Center to CHS Field, and from the Mississippi River to Interstate 94.

At a time when remote work and shifting demographics have taken their toll on downtown properties still rebuilding from the pandemic, the effort has drawn supporters and critics.

The St. Paul Downtown Alliance has petitioned the city to double the size of an existing Downtown Improvement District to span all of downtown, including Lowertown. The existing district is depicted in red and the proposed new area in blue. Property owners — including owners of apartment buildings and individual condominiums — would be assessed an annual fee, averaging about $65 per condo. (Courtesy of the Downtown Alliance)

Annual fees

Olaf Minge, a retired information technology manager who moved to Lowertown from Edina last September with his wife, used to pick up litter downtown for a couple of hours daily within an eight-block loop. After three months, he said, he felt overwhelmed.

“In Edina, there’s not a blade of grass out of place without everybody hovering around trying to fix it,” said Minge, who is rooting for the Downtown Improvement District’s expansion. “In St. Paul, we have such an amazing city with things to do — the Saints stadium, the Xcel Center, the farmers’ market, the library — but there’s trash.

“Most people expect the city to take care of this kind of a thing, but their Public Works Department isn’t staffed to pick up litter, and the police aren’t staffed to check in on every person on the street,” he added. “If there’s somebody doing graffiti, it doesn’t rise to the same level as human trafficking or gun violence.”

If the district expands as planned, its annual budget would grow from $1.3 million to about $2.68 million. St. Paul and Ramsey County currently pay in $300,000, which would increase to $675,000. The rest is covered by the private sector.

Bill Hanley, a Lowertown condo owner, said he had been skeptical of the expansion effort until he learned his annual assessment — which is based in part on square footage — would be $75, or less than half of initial projections.

The average for condo owners will be closer to $65, Spencer said.

For commercial properties, the annual assessment would add up to about 6.4 cents per square foot of gross building area, plus $13.61 per foot of linear street frontage. For residential properties, it would be 3.8 cents per square foot, plus $8.17 per linear foot of street frontage, with prorating for condominiums.

Individual owners of apartment buildings will have to decide whether to add that fee to their tenants’ monthly leases or simply swallow the cost.

Property owners

The 11-member governance board is currently chaired by Clint Blaiser, who is both a downtown resident and developer, with Zach Atherton-Ely, an executive with Mille Lacs Corporate Ventures and the InterContinental and DoubleTree hotels, serving as vice chair. “People are for it,” Blaiser said. “I haven’t talked to every single apartment building owner, but I’ve talked to a number of them. It’s been successful on the other side of downtown. People are happy with it.”

The Kaeding Development Group, which owns both commercial and residential property downtown, also signaled its support in a written statement, as have founding members such as Securian Financial.

“There’s clearly a level of support and interest in expanding this district in ways that are probably significant,” said Hanley, 70, a former news director with Twin Cities Public Television, which is based downtown, who is active on skyway governance issues. “There’s really no reason not to try it.”

Still, Bigos Management, which owns several residential buildings in Lowertown, has yet to publicly commit. Efforts to include West Seventh Street businesses in an expanded downtown district fell flat a year ago when a series of bar and restaurant owners objected to being charged fees for services they felt should already be covered by their property taxes.

By state statute, expanding the Downtown Improvement District requires the consent — an active petition — from 25% of property owners within the new boundaries. Even if the newly expanded district is approved by the city council, a petition from 35% percent of property owners could override the council decision.

A changing downtown

Prior to its launch in 2021, St. Paul was the only one of the largest 65 cities in the country that did not have a downtown improvement district.

When the St. Paul Downtown Alliance launched the district, it took care to avoid most of the commercial properties owned by Madison Equities, the real estate firm led at the time by the sometimes litigious James Crockarell.

The result was what even some supporters have described as a gerrymandered map that spans roughly half the area commonly thought of as downtown St. Paul, with a panhandle that juts out to Jackson Street and Seventh Place while excluding Mears Park and much of Lowertown.

Crockarell died in January and most of Madison Equities’ downtown holdings have since been put up for sale. The state Legislature last year altered the law governing improvement districts to allow residential and multi-family properties to participate, opening the door for all of downtown to be incorporated, including condominiums and apartment buildings rather than just commercial and industrial structures.

Questions remain

Plenty of questions remain, including whether board governance of the Downtown Improvement District will expand to include residential tenants and condo owners, and if so, to what degree. “If this goes through, they would look to probably add board seats and add board members, the goal being to be representative of the stakeholders paying into the district,” Spencer said.

Despite his support for the expanded improvement district, Hanley, a former chair of the Skyway Governance Advisory Committee, still feels the Downtown Alliance needs to do more to elevate all residents’ perspectives.

Downtown St. Paul is home to about 10,000 residents, but St. Paul Mayor Melvin Carter’s administration and the Downtown Alliance have set their sights on increasing the downtown population to 30,000 residents. Even an issue as seemingly mundane as non-service dogs traveling through the skyway — which are currently banned, but still proliferating — may require rethinking city ordinances and management approaches, Hanley said.

“There’s clearly going to be some changes. I just think there’s going to be a lot of interesting things that have to be navigated, if you’re going to put 30,000 people here,” Hanley said. “The character of a space like downtown changing that way, how does it all work?”

More information about the Downtown Improvement District is online at spdid.org.

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Opinion: Investing in Future New Yorkers With ‘Baby Bonds’

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“With investments starting at just $1,000 per newborn, the next generation of New Yorkers will be better prepared to thrive.”

Michael Appleton/Mayoral Photography Office

CityViews are readers’ opinions, not those of City Limits. Add your voice today!

My wife and I are about to have our first baby. I’m over the moon.

I want to do everything I can to prepare for this new addition. We’ve bought books, moved into a new apartment, and have been getting advice (solicited and unsolicited) from just about everybody. Something else we’re doing is opening a 529 savings account for this future child, where we’ll make a deposit for their future—a small down payment on their education.

We’re lucky that we can put a few bucks away for this baby, but we know that many New Yorkers aren’t able to do the same. But what if everybody could? What if New York invested in the future of our city by investing in future New Yorkers?

Baby bonds, a seed account granted to every child and placed in a trust as they grow, is our opportunity to do just that. The concept is simple at its core: just give babies some money and let it grow into a fund that can be used for education, buying a home, starting a business, or otherwise enriching their lives. With investments starting at just $1,000 per newborn, the next generation of New Yorkers will be better prepared to thrive.

This idea sounds radical at first, but it is a proven policy. Connecticut introduced a similar program last year, and nearly 8,000 babies have already qualified. Washington DC implemented bonds in 2021. California has a pilot program, and over a dozen other states have considered this proposal in some form. On the federal level, Senator Cory Booker and Representative Ayanna Presley introduced legislation for federal baby bonds in 2021 and again in 2023.

In New York City, the de Blasio administration took some initial steps towards a baby bonds program, and non-profit NYC Kids RISE has supported modest scholarship accounts for kindergarteners. These are positive developments, but far from a comprehensive, needle-moving program.

Done right, baby bonds are the rare breed of policy that pays off both immediately and far into the future, for both those in diapers and not.

Today, the median net worth of a white family in the United States is eight times higher than that of a Black family. According to Morningstar research, baby bonds could potentially reduce this racial wealth gap by as much as two-thirds. In just one generation, this policy could dramatically change the trajectory of entire communities.

It’s no secret that the price of education has skyrocketed in the past several decades and only promises to continue its steady climb. Today’s average cost of a public university is 23 times higher than in 1963, and between 2010 and 2022 alone, average tuition increased by 12 percent annually. As debate continues to rage over student loan forgiveness, baby bonds could make sure that we’re the last generation to suffer this burden.

As with all policies that dial back the pressure of New York’s extreme cost of living, baby bonds can unlock the creative and entrepreneurial vibrancy of our city’s incredible people. Knowing you have some cushion (as a parent or as a grown beneficiary of the bonds) allows you to take risks, to open up that new bakery or shoot that movie that you’ve been dreaming of. And we’re all better off when this happens—whether we have jobs on set or we simply get to eat those delicious croissants.

Lastly, baby bonds can help extinguish the worry that I hear from so many of my peers: that New York isn’t a place where you can raise kids. I’ve witnessed so many friends leave town to seek more space, family support, good schools, and the other comforts that this city can be too stingy with when it comes to building a family. Each time one of our neighbors leaves this city, the lights shine a little dimmer, and the promise of New York is a little duller.

This policy is popular. In a recent YouGov survey, 61 percent of voters supported some form of baby bonds. And this policy is possible. Our neighbors in Connecticut have proven so, and years of research across disciplines shows the positive Return on investment (ROI) of increased economic security.

Investing directly in our next generation will make us a more equitable, smarter, and dynamic city. Most of all, it will show that we are committed to the next generation—that this city isn’t just a playground for recent college grads or a vertical office park for commuters but a place where families can live a full life.

That’s the city that I want my kid to grow up in.

Ben Guttmann is a marketing executive, adjunct professor at Baruch College, and non-profit board member. He is the author of Simply Put: Why Clear Messages Win – and How to Design Them (Berrett-Koehler Publishers).