As a commercial Realtor raised in St. Paul, Scott Miller has seen the capital city’s downtown struggle with high office vacancies and other challenges. Miller has no illusions about the tight lending market, high interest rates and the uncertainties of the national economy.
Still, if there’s a site in his old hometown he sees as ripe for redevelopment, it’s the soon-to-be-shuttered WestRock paper recycling plant near Interstate 94 and Minnesota 280.
Where some see an industrial freight line leading into warehouse-like buildings, he sees opportunity.
“It’s a beautiful site, just beautiful,” said Miller, in a recent interview, pointing to its access to both freight rail and passenger light rail, the two highways and restaurants, a grocery store and workforce within walking distance. In additional to new industry, could the WestRock site someday host new luxury residences just off University Avenue? He wouldn’t rule it out.
“It is one of the best opportunities for St. Paul in decades,” said Dillon Donnelly, a former director with Donnelly Custom Manufacturing and workforce partnership manager with Hospitality Minnesota, a hotel and restaurant industry lobbying association. “My hope is there is some job density, rather than warehouse.”
‘Candidate for industrial redevelopment’
Smurfit WestRock, a global packaging company, informed nearly 200 workers last week it will close the paper recycling facility for good on June 30, ending an era that began with the plant’s opening in 1907.
Rather than mourn its departure, some business advocates call the plant’s closure and repositioning overdue, given that its 25 to 40 acres could realistically accommodate far more than 189 employees in an outdated industrial facility. The plant, which shed nearly half its workers in 2022, once employed more than 10 times its current number.
“It is the perfect candidate for industrial redevelopment,” said Todd Hurley, president and chief executive officer of the St. Paul Port Authority, the city’s redevelopment partner.
“WestRock closing its operations is a huge loss in St. Paul, but we also think it’s a massive opportunity in St. Paul,” Hurley said. “This was coming. WestRock shrunk its operations over the years. … This site lends itself to several hundred more jobs.”
‘The things that are industry are looking for’
Efforts to reach WestRock for comment were not immediately successful this week.
Before taking a reporter’s call on Friday, Hurley said he had just gotten off the phone with brokers from CBRE, a global real estate firm, whose interests were piqued. The core site at 2250 Wabash Ave. has 25 acres that produce about $200,000 in property taxes annually, though Smurfit WestRock also owns an additional 15 acres of underutilized land in the parcels around the plant, which are also zoned for light-to-medium industry. That brings total annual property taxes to about $300,000, Hurley said.
“In our experience, that number is too low,” said Hurley, noting the site already offers “the things that light industry are looking for,” like transportation access. “I’m thinking the opportunities are bigger than the 25 acres.”
Hurley said the Port Authority, which has purchased challenged properties in the past to reposition them for the private sector, would likely take a more advisory role with the WestRock location and steer potential developers to environmental clean-up grants, energy efficiency incentives and other types of support. “Acquiring the site is a possibility, but right now we’re not here to compete with the private sector,” he said. “We’re here to complement it. The Port Authority is really a buyer of last resort.”
Dwindling number of employees over the years
The plant — which turned paper into cardboard, corrugated paper and coated recycled boards — was known for most of the past century as Waldorf Paper Products Co., RockTenn and by other names.
By 1994, Waldorf was producing more than 400,000 tons of recycled paperboard annually, supplying printed boxes to companies like Procter & Gamble Co., Hormel Foods and General Mills Inc. Back then, the company had about 2,200 employees and was the fifth-largest privately-held company in Minnesota.
The employee numbers at the central plant have since dwindled to less than a tenth of that size, with the latest major downsizing occurring in 2022, when more than 130 of 360 workers were let go. At the time, two production lines dropped down to one.
The factory, which had once printed and folded cardboard, ended its run of corrugated paper but retained its operations dedicated to producing coated recycled boards.
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