Framingham-based HomeGoods is getting out of the online shopping business after only two years.
Final orders from customers will be taken today, the company said in an email.
The site isn’t going away. HomeGoods.com will continue to provide décor inspiration and trends for customers, said Andrew Mastrangelo, a spokesman for TJX Cos., which also owns TJMaxx, Marshalls and Sierra.
“We’ve made the decision to focus our resources on our more than 900 brick-and-mortar stores across the United States,” he said.
The company boasts 25 locations in Greater Boston. Its online store locator shows four locations in the immediate area including Boston itself, Chelsea, Somerville and Cambridge, and dotting the landscape west toward Northborough; north to Salem, N.H.; and south to Marshfield.
Off-price brands were late to online shopping. The unpredictability of closeout merchandise and the quantities available makes offprice retailing more difficult. Competitor Burlington uses its website to promote discounts but doesn’t sell online.
TJMaxx.com started selling online in 2013 and Homegoods.com launched its e-commerce during the pandemic in 2021.
The retailer, which promotes a treasure hunt experience, with new goods coming in regularly, wants customers to venture to its stores or to shop its other brands, which will maintain their online business, online at tjmaxx.com, marshalls.com and sierra.com, Mastrangelo said.
HomeGoods continues to open new stores. Employees affected by the decision to close the online business are being offered jobs within the company, Mastrangelo said.
A version of this story first appeared in the Dallas Morning News. Herald reporter Flint McColgan contributed to this version.
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