F.D. Flam: TikTok diets are helping people when medicine can’t. However …

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As a species, humans possess a kind of superpower: the ability to survive on a remarkably wide variety of foods, allowing us to thrive everywhere from the Amazon rainforest to the Arctic tundra.

Now, thanks to social media, our dietary range is being tested again. TikTok and YouTube have made stars of influencers who tout — often with the help of celebrities — the virtues of various lifestyles from veganism to juicing to subsisting on nothing but meat. Advocates of some of these trends even claim their diets have cured them of serious diseases.

Are any of these extreme diets safe or healthy? Sometimes, for some people, under some circumstances. They can also be risky and are best done under a doctor’s supervision. That’s why physicians should take seriously the possibility that some of these dietary interventions can help people and learn how to guide patients in adopting them safely.

From a nutritional standpoint, the body needs a variety of minerals and vitamins, a certain amount of protein, and, for energy, a combination of carbohydrates and fats. In the mid-20th century, nutrition researchers deemed fats to be harmful, but have since revised that view and now consider a balance between fat and carbohydrates to be best for most people.

Some of the most popular diets — such as the ketogenic, or “keto” diet — eliminate or restrict carbohydrates and rely heavily on fats. The carnivore diet is a more extreme example, eliminating all plant-based foods. While ketogenic diets have helped some people lose weight and keep it off, they can also cause side effects such as nutrient deficiencies and high cholesterol. And alarmingly, despite warnings from doctors, some people are even promoting a carnivore diet for their children.

Vegan diets might help some people feel healthier, as long as they include all the essential vitamins and minerals, as well as plant-based foods that contain healthy fats and complete sources of protein. But it’s also possible to follow a vegan diet that consists primarily of processed food and sugar, which increases the risks of diabetes, heart disease and other health problems. Vegan diets are more environmentally sustainable than diets heavy in meat — but they’re not ideal for everyone.

People sometimes resort to even more extreme diets for quick weight loss or to indulge the illusion that they are being “cleansed.” In a juice cleanse, for example, people may consume no solid food and get calories only from fruit and vegetable juice for a few days or even several weeks.

This might help people who lose a pound or two to fit into a particular outfit for a special occasion, but juicing concentrates the natural sugar in fruit, and scientists have increasingly realized that even natural sugar, in large quantities, can be bad for you.

It’s understandable that people would buy into this trend, since years of heavy advertising convinced the world fruit juice was the healthiest thing you could consume (it isn’t), and the public health community has been far too reluctant to acknowledge its mistake in demonizing fats and pushing a high-carbohydrate diet as best for everyone.

Some may feel better on a juice cleanse because they’ve cut out something that was unknowingly making them feel sick — but in general, any weight lost will quickly return, and your insides won’t be any “cleaner.”

Unfortunately, the only diets that seem to produce lasting, dramatic effects are those that people commit to for life. Evidence dating back to the 1920s, for example, showed that ketogenic diets were highly effective at preventing seizures and helping people with epilepsy live normal lives.

Eric Kossoff, a neurologist at Johns Hopkins University, said this very high-fat diet mimics some of the effects of fasting, which has been understood for centuries to put seizures in remission. The body has two main pathways for generating energy. Most of the time, food is broken down into glucose, which is stored in the liver and can be used as fuel. If the liver has no glucose — because you’re fasting or eating almost no carbohydrates — your body burns fat through a process called ketosis. It’s an important adaptation that allows us to use body fat as a backup fuel source.

The diet fell out of favor in the 1950s, said Kossoff, because new drugs and surgical treatments for epilepsy emerged, and dietary fat was wrongly stigmatized as fattening and artery-clogging. Now ketogenic diets are making a comeback, he said, thanks to patients and their families. He credits a patient advocacy group, the Charlie Foundation, for pushing doctors to re-examine dietary intervention for children who don’t respond to medication. Today, there are ketogenic diet centers for epilepsy all around the world.

Kossoff recently attended a conference of over 400 doctors in Paris discussing keto for epilepsy, as well as their potential for treating other conditions. The diet has shown promise for managing some cases of bipolar disorder, depression and other psychiatric conditions.

But the diet can negatively affect growth and development in children and cause other health problems, he said, and for some people it can cause unwanted weight loss. Most complications, however, can be addressed with supplements or modifications to the diet, he said, reinforcing the importance of having a knowledgeable doctor involved.

Medical supervision was also crucial in a study published last year, which followed people with Type 2 diabetes over five years as they adopted a ketogenic diet, guided by doctors through telehealth. A significant fraction saw their diabetes go into remission — a result that doesn’t occur spontaneously.

There’s a reason patients are leading the doctors in this area: it’s something people can do on their own, and because dietary interventions haven’t been studied beyond a few conditions, there’s still plenty of untapped potential.

Nicholas Norwitz told me that a ketogenic diet gave him relief from debilitating irritable bowel disease. He developed the condition at 21. After trying medications and various diets, he found that a ketogenic approach worked, enabling him to finish a PhD in metabolism at Oxford University and earn an MD from Harvard.

He said he eats lots of fish, eggs and olive oil. He has nothing against the non-starchy plants allowed on a ketogenic diet, but they don’t always agree with him.

But people can and do stick to diets when the stakes are high enough. We don’t all have to eat the same way — and we shouldn’t. Thanks to our species’ superpower — adaptability — we have more options than we think.

F.D. Flam is a Bloomberg Opinion columnist covering science. She is host of the “Follow the Science” podcast.

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Today in History: October 30, Gerald Ford tells New York City ‘Drop Dead’

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Today is Thursday, Oct. 30, the 303rd day of 2025. There are 62 days left in the year.

Today in history:

On Oct. 30, 1975, the New York Daily News ran the headline “Ford to City: Drop Dead,” a day after President Gerald R. Ford said he would veto any proposed federal bailout of New York City, which was on the verge of bankruptcy. The city ultimately evaded bankruptcy despite weathering a severe fiscal crisis.

Also on this date:

In 1912, Vice President James S. Sherman, running for a second term of office with Republican President William Howard Taft, died six days before Election Day. (Taft was defeated by Democrat Woodrow Wilson in the election).

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In 1938, the radio play “The War of the Worlds,” starring Orson Welles, aired on the CBS Radio Network. The broadcast panicked some listeners in its portrayal of an invasion by Martians.

In 1961, the Soviet Union tested a hydrogen bomb, the “Tsar Bomba,” with a force estimated at about 50 megatons (over 3,500 times that of the atomic bomb dropped on Hiroshima). It remains the most powerful nuclear weapon ever detonated.

In 1972, an Illinois Central Gulf commuter train was struck by another train on Chicago’s South Side, killing 45 people and injuring about 350.

In 1974, Muhammad Ali, 32, knocked out George Foreman, 25, in the eighth round of a scheduled 15-round bout known as the “Rumble in the Jungle,” in Kinshasa, Congo (then Zaire), to regain his world heavyweight title.

In 1995, voters in the province of Quebec narrowly defeated a referendum that called for sovereignty with a new economic and political partnership with Canada.

In 2005, the late Rosa Parks was the first woman to lie in honor in the U.S. Capitol Rotunda; Parks became a civil rights icon by refusing to give up her seat on a segregated bus to a white passenger in 1955.

In 2018, gangster James “Whitey” Bulger was found beaten to death at a federal prison in West Virginia; the 89-year-old former Boston crime boss and longtime FBI informant had been transferred there just hours earlier.(Three inmates entered plea deals and were convicted in Bulger’s killing).

In 2023, the United Auto Workers said it reached a tentative deal with General Motors, capping a whirlwind few days in which GM, Ford and Stellantis agreed to terms that would end the union’s targeted strikes over six week.(UAW members later ratified the contracts).

Today’s Birthdays:

Author Robert Caro is 90.
Football Hall of Fame coach Dick Vermeil is 89.
Rock singer Grace Slick is 86.
Songwriter Eddie Holland is 86.
R&B singer Otis Williams (The Temptations) is 84.
Actor Henry Winkler is 80.
Broadcast journalist Andrea Mitchell is 79.
Country/rock musician Timothy B. Schmit (The Eagles) is 78.
Actor Harry Hamlin is 74.
Country singer T. Graham Brown is 71.
Actor Kevin Pollak is 68.
Actor Michael Beach is 62.
Musician Gavin Rossdale (Bush) is 60.
Actor Nia Long is 55.
Actor Matthew Morrison is 47.
Business executive and former presidential adviser Ivanka Trump is 44.
Olympic gold medal gymnast Nastia Liukin is 36.
NBA guard Devin Booker is 29.
NHL defenseman Cale Makar is 27.

Find the best headbands for workouts, lounging or everyday wear

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Which headband is best?

If you’re an athlete looking to keep the sweat from your eyes or you’re just trying to accessorize your outfit with a headband that complements your look, there is a headband out there for you. We’ve gathered and reviewed some of the best headbands so you can find the best one for your needs.

What to know before you buy a headband

Fashion vs. sport

Fashion: Fashion headbands are all about completing your look. This doesn’t mean they can’t also have a splash of function to help you keep hair out of your face.
Sport: Sport headbands are far more weighted toward function, but they can still serve as a part of a look. They’re typically designed to absorb or wick away moisture and sweat in addition to keeping your hair out of the way. They’re supposed to be breathable, so if you feel hot with your headband on, you may want a different one.

Styles

Wrap: Wraps work by wrapping around your head. They’re made to stretch while being comfortable. Fashion headbands might be wraps, but sports headbands are always wraps.
Alice: These headbands are shaped a bit like a horseshoe; they sit at the top of the head while remaining open at the bottom where the sides end, usually just behind the ear. This variety of headband is named after Lewis Carroll’s “Alice in Wonderland” illustrations.

Materials

Headbands are made from a number of materials. If you’re interested in learning more, you can find a breakdown of common headband materials by visiting the headband buying guide from BestReviews.

What to look for in a quality headband

Colors and prints

Since headbands are largely worn as fashion accessories, they come in practically any color or with any print you can possibly imagine. Solid colors are a bit easier to match to your outfit. Prints can get overwhelming and may be the mark of equally high fashion and expense.

Fit

Headbands are almost always one-size-fits-all by way of stretching. However, there are adjustable headbands for those who need that extra bit of fine-tuning, generally accomplished by using ties.

You’ll probably be wearing your headband for quite awhile. Wraps generally are more comfortable than Alice bands, since the latter sometimes include teeth that can dig into your scalp. If you prefer Alice bands, you can find padded-tipped bands.

How much you can expect to spend on a headband

You can find any number of decent headbands that match your needs below $15 and as low as $1. There are higher-priced headbands from well-known brands available for up to $50 as well.

Headband FAQ

Are headbands appropriate for office wear?

A. This depends on your particular office’s dress code and the type of headband. Generally speaking, headbands don’t fall under formal business attire rules, but casual business attire with the right headband is usually OK.

Does your hairstyle preclude you from using a headband?

A. No. All hairstyles can be had while wearing a headband. That said, some headbands are specifically designed for certain hairstyles and types, such as keeping long hair out of your face.

What’s the best headband to buy?

Top headband

Nike Swoosh Headband

What you need to know: This stylish athletic headband from a popular brand comes in lots of colors and designs.

What you’ll love: It’s machine-washable, so it’s easy to clean after even the sweatiest workouts. It’s stretchy, long-lasting and stays in place easily.

What you should consider: It fits a bit snugly.

Top headband for the money

Scunci Effortless Beauty Stretch Hair Combs

What you need to know: The comb design makes this headband the perfect choice for keeping your hair in place.

What you’ll love: This pack of three headbands is very effective for use with thick and/or curly hair.

What you should consider: Be careful when using this headband, as it can very easily be bent out of shape.

Worth checking out

Under Armour Performance Headband

What you need to know: Under Armour is made for athletes, and this moisture-wicking headband is no exception.

What you’ll love: The polyester and rubber materials are very breathable, and it comes in a few colors to fit your style.

What you should consider: This headband needs to be hand-washed and hung to air-dry.

Prices listed reflect time and date of publication and are subject to change.

Check out our Daily Deals for the best products at the best prices and sign up here to receive the BestReviews weekly newsletter full of shopping inspo and sales.

BestReviews spends thousands of hours researching, analyzing and testing products to recommend the best picks for most consumers. BestReviews and its newspaper partners may earn a commission if you purchase a product through one of our links.

Halloween is a challenge for chocolatiers as high prices bite

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By Ilena Peng, Bloomberg News

Halloween is shaping up to be a test for the chocolate industry, as high cocoa costs threaten to accelerate a consumer shift toward cheaper and trendier sweets such as sour gummies.

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For candy makers, Halloween remains crucial — the holiday made up nearly 18% of annual U.S. candy sales last year, second only to Christmas. But chocolate makers have been passing along costlier input prices to consumers, and that’s leaving an opening for rivals — who have already seen a shift toward non-chocolate treats — to grab more market share.

It’s the latest example of demand destruction as the chocolate industry is grappling with high prices amid a precarious supply outlook. While cocoa futures in New York have slumped about 50% from a record set in December, they’re still historically elevated. Chocolate makers are hoping nostalgia during the Halloween season can offset the broader shift away from their products.

“Chocolate is chocolate,” said David Branch, a sector manager at Wells Fargo Agri-Food Institute. “We’re seeing less sales away from holidays and more sales during holidays. People are not buying it all the time, but when they want it, they want it.”

The problem is that, increasingly, they’re wanting it less often. Chocolate candy volumes dropped 6% in the 12 weeks ending Oct. 5, as the average price per pound jumped nearly 14%, according to data from consumer research firm Circana. Meanwhile, sales volumes for non-chocolate Halloween-themed candy — think Haribo sour gummy bats — rose 8.3% during the same period.

“I feel like it’s a weekly game between chocolate and non-chocolate, who’s winning that race,” said Sally Lyons Wyatt, Circana’s chief adviser for consumer goods and foodservice insights. Shoppers are still embracing chocolate despite the price increases, she said, but “it’s a jump ball almost between who’s going to get the shares right now.”

More than half of shoppers said they would prioritize gummy candies in their Halloween spending, and just shy of half said the same for hard candies, NielsenIQ researchers found.

Sugarfina, where gummies make up about 85% of its offerings, is selling out its product lines at a faster pace than last year, including a new tangerine-flavored “super sour” star that was gone by mid-October, according to Chief Executive Officer Scott LaPorta. The profitability of gummies has increased relative to chocolate as cocoa costs have risen, he added.

Haribo, best known for its gummy bears, is also seeing higher demand this year, said Hannah Curlee, the company’s seasonal brand manager. Higher chocolate prices have played a role, but gummies also provide a “seasonal creativity that chocolate can’t always match,” Curlee said.

Chocolate companies are fighting back with more promotions and seasonal offerings. They’re also taking action to keep prices down, using nuts and creams to cut back on costly cocoa ingredients.

Some of the biggest companies are stretching their broader portfolios. At Mondelez International Inc., owner of the Cadbury and Toblerone brands, gummies are the priority in the American market, said Chantal Butler, president of the company’s U.S. confectionery segment. Limited-time offerings like Halloween-themed Sour Patch Kids and Oreos “contribute significantly to the demand we see this time of year,” she added.

Still, the U.S. market in particular “is slower than we’ve seen in quite a while,” Mondelez CEO Dirk Van de Put said on an earnings call Tuesday. The company in response has launched more affordable products after its promotional strategy earlier this year “was not giving us the volume effect that we were hoping for,” he said.

Hershey Co. has new Halloween flavors and packaging in the gummy product lineup it launched last year in partnership with Shaquille O’Neal. That’s alongside ghost-shaped Twizzlers and “trickies” Jolly Rancher gummies with colors that don’t always line up with the expected flavors. Sugar-based sweet sales are stacking on top of chocolate sales, with few consumers explicitly choosing one over the other, according to a Hershey spokesperson.

Guittard Chocolate Co., a California-based chocolate company that sells largely to specialty candymakers, expects Halloween demand to be consistent with past years even as the industry works through cocoa supplies purchased earlier this year at much higher prices.

Some confectioners are coming out with new products to “take some of the pressure off” but consumers also require consistency in their favorite products — even at higher costs, said CEO Gary Guittard.

(With assistance from Kristina Peterson.)

©2025 Bloomberg L.P. Visit bloomberg.com. Distributed by Tribune Content Agency, LLC.