Many travel agents haven’t ever charged fees. Here’s why some of them do now

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Lacey Pfalz | (TNS) TravelPulse

Let’s be honest: When it comes to travel, most of us worry about our budget — a lot. Some travelers find it hard to trust travel agents or advisers because they worry about being charged for using their services.

However, not all travel advisers have fees — though it is a growing trend to charge them.

TravelPulse took a deep dive into why and how travel agents charge for their travel planning services, and why some choose to keep their travel planning services free for travelers.

Are travel agents free?

The question is more complicated than you might at first think.

Traditionally, travel advisers are paid a commission by their suppliers. So if you go on a cruise, the cruise line will pay the travel adviser you use for booking your trip.

Commissions are usually a standard commission rate decided by the cruise line (such as 20% of the cost of the cruise), though this can range depending on, for example, whether your travel adviser is affiliated with a host agency that can provide higher commissions for the suppliers they use most frequently due to business partnerships (though often the host agencies take a portion of a travel adviser’s commission, which can further complicate things). This is the case for cruise lines, tour operators, hotels and resorts and even vacation packagers.

Commissions were once the standard way that travel advisers made money: not by charging customers, but by earning money from the suppliers they used.

Tammy Levent, president of Elite Travel Management, explains why her agency has never charged fees: “At Elite Travel, after thriving in the travel industry for over 30 years, we have built a solid reputation based on trust and exceptional service. We understand the competitive nature of today’s travel market, especially with the rise of online booking platforms

“Introducing a service fee could discourage potential clients from booking with us,” Levent explained. “We aim to remove any barriers that might prevent someone from experiencing our superior service and competitive rates. We are confident that once clients experience Elite Travel’s offerings, they will see the value we provide. Furthermore, during our initial interactions, we communicated to our clients that we operate on a commission basis. We’d like to ask that they contact us with serious booking intentions or wait until they are ready to book, ensuring a commitment to the quality and earnestness of our services.”

Why more travel agents are charging fees

Let’s be real: there’s a cost-of-living crisis happening in cities and countries across the globe, and that’s led a lot of people in different industries to change their business strategies.

The same is happening among travel advisers, and a new trend has begun: charging fees for certain travel planning services. Of the 26 travel advisers who shared their expertise for this article, 17 of them charged some type of travel planning service fee, though their fee structures vary.

So what are some specific reasons that travel advisers are beginning to charge fees for their services? Let’s take a closer look.

One of the biggest reasons travel advisers choose to charge fees for their travel planning services is to weed out any clients who might not be serious clients in the long run. Travel advisers can spend hours quoting and pricing trips for travelers, yet those same travelers might just book directly or choose to plan the trip themselves, therefore taking away the opportunity for their adviser to generate income from those hours. That’s only one example of one of the frustrations of a travel adviser.

More complicated bookings like FIT trips, group travel, destination weddings, or meetings can also take hours to plan, yet most travel advisers aren’t paid by the hour. That means they’re relying on the promise of a commission only after their clients have left on their trip.

Another reason should be easy to understand: sometimes commissions just aren’t enough. Imagine a travel adviser only earns $200 in commission from a FIT booking that took 16 hours to plan, book and execute. Divided by the number of hours spent planning the trip, the travel adviser’s take-home pay is only $12.5 per hour.

While this is a creative example, it can demonstrate that sometimes, the amount of time spent planning travel for others doesn’t actually pay when it comes down to the amount of commission the adviser will earn, leading some to introduce travel planning fees, fees for booking airfare (another segment that pays relatively limited or no commission) and more.

JoAnne Weeks, Vacation Division Director at Acendas Travel, was one of the travel advisers who started out not charging fees, but found them useful and even necessary after the pandemic ended.

“I am the first to admit that I pushed back on fees for a long time,” said Weeks. “Especially for cruises, but I came to realize, I was giving away my 28 years of cruise expertise to my clients for free. People would request information, I take my time to research, put together a custom quote for lines they hadn’t even heard of, only for them to take my information I gifted them and book it themselves. We grew tired of being used. You’re required to pay to consult a lawyer, a plumber’s service call, heck even the person cutting your hair. We are worth it.”

Weeks said that the revenge travel trend of the post-pandemic travel era led to many travelers asking for information, but leaving without booking with Acendas Travel, leaving her to implement a fee structure in 2021. Fees for her agency include a cruise concierge fee, FIT fee, flat air service fees and more, all adjusted according to how long each takes to plan.

Nick Pena, Luxury Travel Designer at Cruise Planners, is a travel adviser who charges clients fees for ticketing airfare, changing their itineraries and cancellations.

“Charging fees helps weed out the clients I don’t want and keep the ones that value the work that I do,” Pena explained. “Having a fee structure allows the adviser to have a more stable income, guaranteeing my time is paid for whether they do the trip or not. Even simple tasks like ticketing airline tickets get a fee of $25. No one else works for free. Why should I?

“The imposition of a professional fee is a testament to my value,” he continued. “I offer a life-saving lighthouse amidst overwhelming travel options, constantly changing regulations, and unforeseen circumstances that can arise even in the most meticulously planned trips. My fees ensure that I remain by the client’s side.”

Why book with a travel agent?

Travel agents don’t always charge fees, though they increasingly are doing so. So why, then, would any traveler choose to book a trip with a travel adviser?

Well, it’s all about expertise. Travel advisers are experts at planning travel, and sometimes that’s exactly what you need. While you could book something online without ever talking to a human being, that human connection is often what people need, especially when things go wrong on trips or when you’re looking to book something completely unique.

Madeline Steuber Johnson, co-owner of Steuber Travel Group, explains her agency’s outlook: “We have multiple calls getting to know our clients; we often spend a lot of time designing an entire itinerary before it even gets to a DMC. We hand-pick the hotels and we push back in the quoting process with our partners, asking follow-up questions and making alternative suggestions so that we really deliver something highly personalized. That, in itself, requires investing a huge amount of time into our education and destination knowledge as well. We are not in the business of acting as a middleman or woman, forwarding generic itineraries provided by companies doing this on a mass market scale.

“As you can see, our business model isn’t profitable if we do not charge for our time given the sheer amount of time we enjoy investing into our clients,” continued Steuber. “Other industries charge for their time, and I have felt from the founding of our company that the travel industry is behind when it comes to fees. Interior designers are a great example: they charge for their time designing and they do not let the commission percentage they can make on a sofa dictate how hard they work for a client. We don’t want to compromise our deliverables or change our process to favor quantity over quality so we can make more money. So with that, we feel confident in the value we bring for the fee we charge!”

In the end, it’s up to you

While travel advisers are increasingly starting to charge some form of travel planning fee for their services, not all of them are doing so. Travelers can take note and make sure to find the best fit for them, their travel needs and their budget. Yet the benefit of using a travel adviser of any kind can’t be stated enough: They are much-needed support in an often overwhelming planning period, and they can save travelers hours of planning.

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©2024 Northstar Travel Media, LLC. Visit at travelpulse.com. Distributed by Tribune Content Agency, LLC.

Anna Wintour apologizes for 2024 Met Gala’s theme ‘confusion’

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By KARU F. DANIELS | kdaniels@nydailynews.com | New York Daily News

Anna Wintour has one regret ahead of tonight’s 2024 Met Gala.

The Vogue magazine chief, who has presided over the star-studded fashion fete since 1995, apologized for any “confusion” over the theme of this year’s event.

The exhibit’s theme is “Sleeping Beauties: Reawakening Fashion” while the dress code is “The Garden of Time” — and Wintour admits that may have unintentionally opened the door for any and every kind of interpretation.

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“This exhibition broke my cardinal rule,” Wintour told the “Today” show on Monday. “When we came up with the title ‘Sleeping Beauties,’ it’s wonderful and poetic and romantic, but actually, it could be many, many things.”

She sought advisement from the Metropolitan Museum of Art’s Costume Institute curator, Andrew Bolton, about the dress code.

“I said, ‘What are we gonna say to people to wear to this night?’ And he said, ‘Well, what about ‘Garden of Time?’” Wintour shared. “So, I fear that we’ve unleashed a lot of confusion out there, and for which I deeply apologize.”

The 74-year-old fashion doyenne added: “I imagine we’ll see a lot of flowers,” teasing she could “possibly” be seen wearing some.

Wintour has followed the Met Gala themes closely throughout the years.

Last year, she was draped in Chanel — a white skirt and a sparkly sequined pattern coat, which was finely in tune with the “Karl Lagerfeld: A Line of Beauty” exhibit that paid tribute to the late German designer, who died in 2019 at 85.

Column: An ode to failure: Some classic movies were flops when they first came out

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Know that phrase “the numbers don’t lie”? It’s a lie. The numbers lie constantly. With the movies, as with every creative medium in which visionaries must cross the six-way intersection of greed, exploitation, risk, reward, art and commerce, it’s a mug’s game to lie about numbers not telling the whole story about anything.

This spring, a century ago, Buster Keaton’s “Sherlock, Jr.” opened in theaters. Keaton, a huge success in vaudeville and one of a handful of silent film pioneers touched by the gods of inspiration, already had built an eager audience for his fearless, outlandish stunt work, bone-dry wit, pinpoint comic timing and peculiarly American melancholy. He directed “Sherlock, Jr.” as well as starred in it, as well as breaking his neck, literally, for it.

Keaton took his time filming — four months on this project — and was injured filming a scene with a railway water spout. Some chilly preview screenings garnered few laughs, so Keaton cut his comedy down to 45 minutes, ruthlessly. Still, business was mild; 1924 audiences preferred Harold Lloyd’s comedies “Girl Shy” and “Hot Water.” While “Sherlock, Jr.” didn’t cost enough to be an omen of creative independence doom, the way Keaton’s “The General” was two years later, Keaton biographer Marion Meade called it the star’s first conspicuous disappointment in 25 years of show business. He was 28.

This is the thing about money: Enough time goes by, and very few money matters matter anymore. A century later “Sherlock Jr.” has ascended to the pantheon. It’s a dreamy masterpiece, connecting the world of dreams to the expressive realms of cinema. There are moments in it that defy gravity, bamboozle the eye, invent and perfect new ways of seeing and getting a laugh, all in the same second. The trade publication Variety called it “as funny as a hospital operating room.” More recently, two different children in my life attended Facets summer camp, and watching “Sherlock, Jr.” for the first time, they came to the same conclusion on different days in different summers: It’s great. Magic.

Sometimes the audience simply is not in the mood. Post-World War II America in 1946 was not in the mood for “It’s a Wonderful Life.” That movie lost money and felt like Frank Capra’s fade-out. He made more pictures, but not many, decades after his astonishing string of shrewd, heart-massaging hits in the late silent era and 1930s Hollywood. But endless reruns in the 1950s, thanks to the newer-fangled medium of television, bred familiarity with “It’s a Wonderful Life.” Now it sells out the Music Box Theatre every Christmas.

The roster of economic failures considered by many to be classics of their genre, or genre-defying singularities, has only gotten longer with pandemic-accelerated viewing habits and a desperate industry hellbent on making theatrical exhibition as short-lived as possible. The older titles are easiest to call out: “Duck Soup.” Too mordant for the Depression, reborn on college campuses in the ’60s and rep houses in the ’70s. “Bringing Up Baby.” “The Rules of the Game.” Audiences didn’t like the meticulous artifice of the former, and Jean Renoir’s latter seemed merely cryptic in its tone. Now it is a key film, period.

Newer stuff: So many tough, sour, mud-in-your-eye examinations of dark American forces, especially in the media, couldn’t get arrested in the 1950s. “Ace in the Hole.” “A Face in the Crowd.” “Sweet Smell of Success.” Now they look like bulletins from the very near future, not the past.

Time will tell on the newer new stack of great or near-great economic disappointments. “Tár.” “Killers of the Flower Moon.” Half of the movies made by Paul Thomas Anderson, at least half of which are plainly the stuff of eccentric, rewardingly slippery classics.

So much conspires against any kind of greatness in movies, especially the ones that seem extraordinarily populist today. At the time few in Hollywood thought there wasn’t any money to be made with 1946’s “The Best Years of Our Lives.” Was this what postwar audiences craved? No, they said, whoever the “theys” were. Too depressing. Too topical. Too skeptical about the challenges facing millions of servicemen coming home, mirrored by the characters in director William Wyler’s powerful drama.

It was the biggest hit, as it turned out, since “Gone with the Wind.” And as many have pointed out, including Glenn Frankel in his fine book “High Noon: The Hollywood Blacklist and the Making of an American Classic,” a movie even mildly questioning Main Street America’s treatment of returning veterans would likely never have been made a few short years later, in the early 1950s Red Menace heyday.

Sometimes it’s timing; sometimes a classic is just too something, the way Orson Welles’ “Citizen Kane” and “The Magnificent Ambersons” and so tragically many more from Welles, fought to simply get made, and weren’t Hollywood movies anyway, most of them. And now we revisit them and find them endlessly what they always were: marvels of instability and loss and, yes, genius.

Consider this an ode to failures in name only. And a reminder of the triumph of time, in perpetuity.

Michael Phillips is a Tribune critic.

Photos: Best and worst looks from the 2024 Met Gala

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The Met Gala returns to the Metropolitan Museum of Art on Monday night in Manhattan, with many celebrities expected to attend the glamorous event.

Guests are expected to arrive for the red carpet beginning at 6 p.m. EST. The television broadcast begins on E! at 6 p.m. EST. Vogue will also stream the event live on its website, Vogue.com. That stream will also be available on TikTok and YouTube.

As fashion’s biggest night gets underway, here are some of the best and worst looks from the 2024 Met Gala red carpet:

La La Anthony attends The 2024 Met Gala Celebrating “Sleeping Beauties: Reawakening Fashion” at The Metropolitan Museum of Art on May 06, 2024 in New York City. (Photo by Dia Dipasupil/Getty Images)
Ashley Graham attends The 2024 Met Gala Celebrating “Sleeping Beauties: Reawakening Fashion” at The Metropolitan Museum of Art on May 06, 2024 in New York City. (Photo by Jamie McCarthy/Getty Images)
Deborah Roberts attends The 2024 Met Gala Celebrating “Sleeping Beauties: Reawakening Fashion” at The Metropolitan Museum of Art on May 06, 2024 in New York City. (Photo by Jamie McCarthy/Getty Images)
Mark Guiducci attends The 2024 Met Gala Celebrating “Sleeping Beauties: Reawakening Fashion” at The Metropolitan Museum of Art on May 06, 2024 in New York City. (Photo by Jamie McCarthy/Getty Images)
Alexandra Michler Kopelman attends The 2024 Met Gala Celebrating “Sleeping Beauties: Reawakening Fashion” at The Metropolitan Museum of Art on May 06, 2024 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)
Marc Malkin, Senior Culture & Events Editor, Variety attends The 2024 Met Gala Celebrating “Sleeping Beauties: Reawakening Fashion” at The Metropolitan Museum of Art on May 06, 2024 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

Contributing: Joseph Wilkinson, New York Daily News