Major companies face a difficult task in estimating the impact of tariffs on their business

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By DAMIAN J. TROISE, AP Business Writer

NEW YORK (AP) — Executives at some of the world’s biggest companies are faced with the tricky task of explaining how President Donald Trump’s tariffs are impacting their business as they discuss the latest financial results. Some are making their best estimate based on what they know at the moment; others are pulling their outlooks altogether.

The only certainty is that they’ll use a variation of the phrase “uncertain times” at least once as they speak with analysts.

Trump has imposed tariffs against key U.S. trading partners, while also postponing other tariffs to give companies a chance to negotiate. The process has left business and consumers uncertain amid a constantly shifting landscape. Over the last few months, tariffs have been announced and in some cases withdrawn within days.

Here’s what some of those companies are saying:

Kraft Heinz

Kraft Heinz is cutting its earnings forecast for the year, citing a volatile environment.

The maker of food staples, including its namesake ketchup and boxed macaroni & cheese, is under pressure along with other food companies as inflation continues squeezing consumers. Tariffs could force companies to raise prices on consumer staples and food products, further fueling inflation.

“We’re closely monitoring the potential impacts from macro-economic pressures such as tariffs and inflation,” said Kraft Heinz CEO Carlos Abrams-Rivera, in a statement.

JetBlue Airways

JetBlue Airways pulled its financial forecast for the year over worries about slowing travel demand as consumer confidence weakens.

The travel sector, including airlines, faces an indirect impact from tariffs. Tariffs threaten to raise prices on a wide range of consumer goods, worsening inflation and squeezing consumers. Discretionary spending on travel is often among the first budget items that households consider trimming or cutting completely in order to deal with higher costs elsewhere.

“In the first quarter we saw booking strength from January deteriorate into February and worsen into March,” said Marty St. George, JetBlue’s president, in a statement.

JetBlue said it is considering capacity reductions, fleet retirement and other costs savings to help boost profits and preserve cash.

A report from the Conference Board Tuesday showed that Americans’ confidence in the economy slumped for the fifth straight month to the lowest level since the onset of the COIVD-19 pandemic.

Coca-Cola

Coca-Cola said the impact of tariffs on its business is likely to be “manageable.”

Still, the beverage giant moderated expectations for its full-year profit. It now expects full-year adjusted earnings to grow 7% to 9%, down from 8% to 10% previously. Coke earned $2.88 per share in 2024.

Coke and other beverage makers are facing a 25% tariff on the aluminum they use for cans, among other items. The company has said that it could shift aluminum suppliers, rely more heavily on plastic or glass bottles and take other measures to counteract the tariffs. Last week, rival PepsiCo lowered its full-year earnings expectations due to the impact of tariffs.

General Motors

General Motors is reassessing its expectations for 2025 due to auto tariffs.

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The automaker is pushing back its conference call to discuss its guidance and quarterly results until Thursday, so that it can assess potential changes to the Trump tariffs. On Tuesday, the White House said Trump will sign an executive order to relax some of his 25% tariffs on autos and auto parts.

GM’s current forecast for earnings of $11 to $12 per share doesn’t consider the potential impact of tariffs.

The auto tariffs could be particularly painful because major carmakers have production spread throughout North America. Parts and the assembly process often cross multiple borders several times before a car is complete. Carmakers face higher costs and that could mean higher prices for consumers, prompting them to delay or forgo purchases.

AP Business writers Dee-Ann Durbin and Michelle Chapman contributed to this report.

Decision looming for Trump administration on first PFAS drinking water limits

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By MICHAEL PHILLIS

In pain so bad he couldn’t stand, Chris Meek was rushed to the hospital with a life-threatening ruptured gallbladder. When he emerged from surgery, he learned he had kidney cancer that thankfully hadn’t yet spread.

Meek, a social studies teacher in Wilmington, North Carolina, was 47 at the time. But he remained confused for years about why, as someone seemingly not at risk, he had gotten cancer until Emily Donovan, a parent of students at his school, gave a guest talk about high levels of harmful forever chemicals known as PFAS in North Carolina’s environment. When Donovan mentioned kidney cancer, the possible cause of Meek’s diagnosis finally clicked.

Until then, Meek said, he “had no idea what PFAS was.”

Last year, the Environmental Protection Agency set the first federal drinking water limits for PFAS, or perfluoroalkyl and polyfluoroalkyl substances, finding they increased the risk of cardiovascular disease, certain cancers and babies being born with low birth weight.

In a decision with consequences for tens of millions of Americans, the Trump administration is expected to soon say whether it intends to stand by those strict standards and defend the limits against a water utility industry challenge in federal court.

PFAS in drinking water created a crisis for many communities

In North Carolina, runoff from a Chemours plant contaminated the Cape Fear River, creating a crisis for cities like Wilmington that use it for drinking water. Amid public outcry, Wilmington effectively eliminated it from tap water.

Other U.S. communities — often near military bases or industrial sites — did the same when test results were frightening and public pressure, local leadership or state law forced PFAS-laden wells offline or prompted installation of expensive filtering systems, according to Mark White, drinking water global practice leader at the engineering firm CDM Smith.

The EPA said the PFAS found in North Carolina, often called GenX chemicals, can be toxic to the kidney. While other types of PFAS may raise kidney cancer risk, little research has focused on the link between kidney cancer and GenX, according to Sue Fenton, director of the Center for Human Health and the Environment at North Carolina State University. Chemours said evidence doesn’t support arguments that GenX at low levels is a health threat. The company has sharply reduced PFAS discharges.

So far, sampling has found nearly 12% of U.S. water utilities are above the recently set EPA limits, but most aren’t above by much. Forcing this group to reduce PFAS more than doubles the rule’s health benefits but roughly triples its costs, the EPA has said.

The Biden administration’s rule set standards for two common types of PFAS at 4 parts per trillion, effectively the lowest level at which they can be reliably detected. Standards for several other PFAS chemicals were set, too, and utilities must meet those levels by 2029.

PFAS have had wide uses over the decades

Manufactured by companies like Chemours and 3M, PFAS were incredibly useful in many applications -– among them, helping clothes to withstand rain and ensuring that firefighting foam snuffed out flames. But the chemicals also accumulate in the body. As science advanced in recent years, evidence of harm at far lower levels became clearer.

EPA Administrator Lee Zeldin has championed fossil fuels and the rollback of major clean air and water rules. His history with PFAS is more nuanced; during his time as a New York congressman, he supported legislation to regulate forever chemicals in drinking water.

“It’s an issue that touches people in a very tangible way across the political spectrum, including in Lee Zeldin’s former district,” said Melanie Benesh, vice president of government affairs at the nonprofit Environmental Working Group.

Zeldin has offered clues about what the EPA could do. The agency estimated the rule would cost about $1.5 billion annually and Zeldin said recently that communities struggling to afford a fix for PFAS that are just above the standard might be handled differently than wealthy places with lots of it.

“What we are going to have to be is extremely thoughtful in figuring this out,” he said.

On Monday, the EPA said it will establish an agency lead for PFAS, develop wastewater limits for PFAS manufacturers and investigate sources that pose an immediate danger to drinking water, among other actions.

EPA decision looms on whether to let the rule stay as it is

Soon, the EPA must tell a federal appeals court in Washington whether the rule should stand or be rewritten, although weakening it could be complicated because the Safe Drinking Water Act prevents new rules from being looser than previous ones. The agency could, however, encourage exemptions and deadline extensions, according to Erik Olson, an attorney with the nonprofit Natural Resources Defense Council supporting the current standards in the court case.

Consider Avondale, Arizona, outside of Phoenix, which produces PFAS results modestly above the limits. Officials have done detailed testing and are planning to enhance water treatment. All told, lowering PFAS may cost Avondale more than $120 million, according to Kirk Beaty, the city’s public utility director.

That’s money a city like Avondale “just doesn’t have sitting in a back room somewhere,” Beaty said, adding he’ll defer to federal experts to dictate what’s acceptable.

“We’re hoping we’re a little further ahead of everybody else. If the regulation changes, well you know, we may let off the gas a little bit, we may not,” he said, adding that it is hard to justify spending extra money to do more than what’s required when the cost falls on residents.

If the government decides higher amounts of PFAS are acceptable, that could confuse people, especially in areas where the public is already concerned.

“If we enter into a gray area over what’s healthy and what’s not healthy, then utilities are at risk of being caught up in a debate for which they have no real responsibility nor expertise to decide on,” said Karine Rougé, CEO for municipal water at Veolia North America, a water operations company.

Industry group says the rule goes too far and is too costly

The American Water Works Association, an industry group, filed the court challenge to the new rule. It agrees that certain PFAS should be regulated but argues the EPA’s standards go too far, underestimate costs and are “neither feasible nor cost-effective.” There are serious consequences for residents’ water bills, it says.

The burden of complying will fall heavily on small utilities that can least afford it. Many water providers already struggle to maintain their existing infrastructure, some experts say. On top of everything else, they face new requirements to replace lead pipes. The AWWA wants the EPA to extend the PFAS and lead deadlines by two years.

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There is money available to help. The Bipartisan Infrastructure Law provided $9 billion for chemicals like PFAS and utilities have won multibillion-dollar settlements against PFAS polluters that help as well.

Meek, who successfully recovered after surgery from cancer and is now 59, is planning to sue over his illness. He once didn’t second-guess using tap water. Now he reaches for bottled water.

Donovan, who introduced Meek to PFAS and helped start Clean Cape Fear, says if the government’s standards are weakened, it’ll relieve pressure on utilities to effectively treat the water.

Previously, “our local utilities could tell us publicly that the water met or exceeded all state and federal guidelines because there weren’t any,” she said.

The Associated Press receives support from the Walton Family Foundation for coverage of water and environmental policy. The AP is solely responsible for all content. For all of AP’s environmental coverage, visit https://apnews.com/hub/climate-and-environment

Trump to offer automakers some relief on his 25% tariffs, after worries they could hurt US factories

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By JOSH BOAK and ALEXA ST. JOHN, Associated Press

WASHINGTON (AP) — President Donald Trump will sign an executive order Tuesday to relax some of his 25% tariffs on autos and auto parts, the White House said, a significant reversal as the import taxes threatened to hurt domestic manufacturers.

Automakers and independent analyses have indicated that the tariffs could raise prices, reduce sales and make U.S. production less competitive worldwide. White House press secretary Karoline Leavitt said at a Tuesday briefing that Trump would sign the order later in the day but declined to provide details on the order.

Treasury Secretary Scott Bessent, who joined Leavitt at the White House briefing, said the goal was to enable automakers to create more domestic manufacturing jobs.

White House press secretary Karoline Leavitt speaks during a briefing with Treasury Secretary Scott Bessent at the White House, Tuesday, April 29, 2025, in Washington. (AP Photo/Evan Vucci)

“President Trump has had meetings with both domestic and foreign auto producers, and he’s committed to bringing back auto production to the U.S.,” Bessent said. “So we want to give the automakers a path to do that, quickly, efficiently and create as many jobs as possible.”

Stellantis Chairman John Elkann said in a statement that the company appreciates the president’s tariff relief measures.

“While we further assess the impact of the tariff policies on our North American operations, we look forward to our continued collaboration with the U.S. Administration to strengthen a competitive American auto industry and stimulate exports,” he said.

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The Wall Street Journal reported that the order involves changes in how the import taxes would be enforced to prevent multiple tariffs from being charged on foreign-made vehicles and reducing tariffs on parts imported to make autos domestically. The changes would also be retroactive.

The tariffs imposed by Trump were seen by some as an existential threat to the auto sector. Arthur Laffer, whom Trump gave the Presidential Medal of Freedom to during his first term, said in a private analysis that the tariffs without any modifications could add $4,711 to the cost of a vehicle.

New vehicles sold at $47,462 on average last month, according to auto-buying resource Kelley Blue Book.

The modifications come as Trump marks 100 days back in the White House by going to Michigan, a state defined by auto manufacturing. Trump won the state in last year’s election by promising to increase factory jobs.

Still, it remains unclear what impact Trump’s broader tariffs will have on the U.S. economy and auto sales. Most economists say the tariffs — which could ultimately hit most imports — would raise prices and slow economic growth, possibly hurting auto sales despite the relief that the administration intends to offer on its previous policies.

St. John contributed from Detroit.

US job openings fall to 7.2 million in March, the lowest level since September

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By PAUL WISEMAN, Associated Press Economics Writer

WASHINGTON (AP) — Job openings in the United States fell in March as President Donald Trump’s trade wars clouded the economic outlook.

U.S. employers posted 7.2 million vacancies in March, down from 7.5 million in February and 8.1 million in March 2024, the Labor Department reported Tuesday. It was the fewest number of openings since September and below the 7.5 million that economists had forecast.

But the department’s Job Openings and Labor Turnover Summary also showed that the number of Americans quitting their jobs — a sign of confidence in the economy — rose modestly. And layoffs fell to the lowest level since June.

Openings remain high by historical standards but have fallen steadily since peaking at 12.1 million in March 2022 when the economy was still bouncing back from COVID-19.

The American job market has proven remarkably resilient. Companies, nonprofits and government agencies continued hire in the face of high interest rates engineered by the Federal Reserve to combat a resurgence of inflation.

The economic outlook is uncertain, largely because of Trump’s policies — huge taxes on imports, purges of federal workers and the deportation of immigrants working in the United States illegally.

Still, federal job cuts by billionaire Elon Musk’s Department of Government Efficiency didn’t have much impact in the March numbers; federal layoffs actually dipped to 8,000 from February’s 19,000, which had been the most since November 2020.

“The job market is continuing to hold its own, but barely,” said Robert Frick, economist with the Navy Federal Credit Union. “While job openings dropped below forecasts, they haven’t hit a post-COVID low.

“Hiring holds steady and layoffs dipped a bit, showing that, overall, employers are clinging to the employees they have. But this is likely the calm before the storm, as layoffs are pending in government contractors and manufacturers, and other sectors affected by government layoffs and tariffs.”