The Ultimate Guide to Choosing the Best Marketing Channels for International Businesses

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In today's interconnected world, the growth prospects for businesses have transcended geographical boundaries. International trade and communication have ushered in a new era of possibilities, allowing companies to extend their reach to a global scale.

In today’s interconnected world, the growth prospects for businesses have transcended geographical boundaries. International trade and communication have ushered in a new era of possibilities, allowing companies to extend their reach to a global scale.

However, with these opportunities come unique challenges, particularly in marketing.

To effectively cater to diverse audiences across different cultures, languages, and regions, international businesses must strategically select the most suitable marketing channels. In this guide, we will delve into the best marketing channels for international businesses

Understanding the Dynamics of Global Marketing

Before delving into the specifics of marketing channels, it is imperative to grasp the intricate landscape of international marketing. Every nation has its own set of cultural norms, preferences, and economic conditions that can exert a profound influence on the effectiveness of marketing endeavors. Consequently, a uniform approach will fall short for international businesses. Instead, a nuanced strategy that accounts for local trends and sensibilities is vital.

Search Engine Optimization (SEO): Navigating the Digital Landscape

In the modern digital milieu, SEO stands as a bedrock element of any successful marketing strategy. This facet assumes even greater importance for international businesses, as it serves as the conduit for organic traffic from diverse regions. Professional agencies like SeoProfy.com consider the following key aspects when planning an international SEO strategy:

  • Multilingual and Multiregional SEO: Crafting content in multiple languages while adapting it to regional nuances is essential. Implementing hreflang tags helps inform search engines about the intended language and target region of each page.
  • In-Depth Keyword Research: Conduct exhaustive keyword research for each target market. Google Keyword Planner, among other tools, facilitates the identification of relevant keywords in various languages.
  • Cultural Sensitivity: Ensuring that content is culturally sensitive and resonates with local audiences is paramount. The efficacy of content can vary significantly across cultures.
  • Local Backlink Building: Fostering relationships with local influencers, bloggers, and businesses aids in securing backlinks from pertinent sources within different regions. This not only elevates SEO but also enhances credibility.
  • Optimized Page Speed and Mobile Experience: Fast-loading pages and mobile optimization are pivotal for SEO rankings worldwide. Numerous emerging markets predominantly rely on mobile devices for internet access, rendering mobile optimization non-negotiable.

It’s important to note that while implementing multilingual and multiregional SEO is a critical step, it involves more than just translating content. It requires a deep understanding of cultural nuances and local search behaviors. For instance, certain keywords that are highly effective in one language may not carry the same weight in another due to varying idiomatic expressions or preferences.

Moreover, cultural sensitivity goes beyond just the content itself. The design and imagery used on your website should also be tailored to resonate with the cultural values and aesthetics of each target audience. This holistic approach to SEO not only enhances search engine rankings but also improves user experience, ultimately leading to higher conversion rates. However, SEO is just one marketing channel among different inbound marketing methods (compare SEO vs inbound marketing here).

Social Media Marketing: Bridging Global Divides

Social media platforms wield considerable influence in reaching an international audience. However, it is imperative to tailor the approach to the distinct preferences of each region.

  • Strategic Platform Selection: Research into the popularity of social media platforms within each target country is essential. While Facebook may reign supreme in some regions, platforms like WeChat and Weibo dominate in China.
  • Culturally Tailored Content: Crafting content that resonates with local audiences, while factoring in linguistic considerations and regional tastes, is pivotal. Visual content, such as images and videos, often possesses a universal appeal.
  • Geo-Targeted Advertising: Platforms like Facebook and Instagram proffer geo-targeted advertising options, enabling the precise targeting of users within designated regions.

In the realm of social media marketing, the importance of cultural intelligence cannot be overstated. Cultural differences can extend beyond language and include aspects such as social norms, humor, and even color symbolism. What might be well-received as a marketing message in one culture could be perceived as insensitive or inappropriate in another. Therefore, collaboration with local experts or cultural consultants can significantly enhance the effectiveness of your social media campaigns.

Pay-Per-Click (PPC) Advertising: Precision in Outreach

PPC advertising enables businesses to display ads on search engines and other websites, with payment contingent upon user clicks. For international businesses, a well-structured approach to PPC can yield impressive outcomes.

  • Region-Specific Campaigns: Establishing separate campaigns for distinct regions guarantees culturally aligned ad copy, keywords, and landing pages.
  • Meticulous Keyword Handling: A direct translation of keywords may not always align with the search behavior of local users. Consultation with local experts can refine your keyword selection.
  • Currency and Pricing Adaptation: Displaying prices in local currencies, and tailoring them in accordance with local cost of living and purchasing power, can significantly impact engagement.

In PPC advertising, a nuanced understanding of keyword translation is crucial. Localization experts can provide insights into colloquial terms, slang, and synonyms that are more likely to resonate with local audiences. The goal is to ensure that your ads appear when users search using terms that are not just literal translations but are actually used commonly within the local culture.

Content Marketing: Crafting Cross-Cultural Narratives

Content marketing provides a versatile avenue to foster brand authority and establish a rapport with international audiences.

  • Diversified Content Formats: Variability in content formats, spanning blog posts, videos, infographics, and podcasts, is essential. Different regions often favor different content types.
  • Translation and Localization: Accurate translation, paired with localization to mirror local sensibilities, is indispensable. Localization goes beyond language to encompass content adaptation for cultural resonance.
  • Leveraging Guest Blogging and Influencer Collaborations: Collaborations with local influencers and bloggers amplify content reach and authenticity.

It’s important to emphasize the value of storytelling that transcends cultural boundaries. While the formats of content may vary, the power of a compelling narrative remains constant. Crafting stories that evoke emotions and tap into universal themes can create a strong emotional connection with audiences around the world.

Leveraging guest blogging and influencer collaborations can significantly enhance your content’s reach and impact. However, it’s crucial to approach this strategy with authenticity. Influencers should genuinely align with your brand and their partnership should make sense within the local context. A transparent and mutually beneficial collaboration can result in content that resonates deeply with the local audience.

Email Marketing: Nurturing Global Relationships

Email marketing remains an influential tool for nurturing customer relationships and driving conversions.

  • Meticulous Segmentation: Segmentation of the email list based on demographic characteristics, location, and purchase history enables the customization of messages for different regions.
  • Respecting Language Preferences: Affording subscribers the option to choose their preferred language for emails is a hallmark of customer-centricity. Dynamic content can automate language-specific displays.
  • Localized Offers: Tailoring promotions and offers to align with the preferences and festivals of each target market can bolster engagement.

When implementing email marketing for international audiences, the key is personalization. Segmentation allows you to send targeted messages that cater to the specific needs and interests of each segment. This can include recommendations based on past purchases, localized content that addresses regional pain points, or special offers that are relevant to the audience’s preferences.

Influencer Marketing: Crafting Credible Narratives

Influencers possess the potential to sway consumer perceptions and galvanize engagement. Partnering with local influencers can infuse authenticity into your brand’s foray into new markets.

  • Harmonizing with Local Culture: Opt for influencers whose values resonate with your brand and who hold sway with the local audience.
  • Micro-Influencers as Catalysts: Collaboration with micro-influencers, who command a smaller but intensely engaged following, can yield targeted reach and cost-effectiveness.

Expanding upon the concept of influencer marketing, it’s crucial to select influencers who not only have a significant following but also align with your brand’s values. The influencer’s credibility and authenticity play a pivotal role in establishing trust among their followers. Micro-influencers, with their niche and engaged audiences, can be particularly effective in penetrating new markets.

Partnerships and Joint Ventures: Collaborative Ventures

Forging alliances with local enterprises can furnish invaluable insights and access to established customer bases.

  • Distribution Collaborations: Collaborating with local distributors or retailers extends the reach of your products.
  • Synergistic Co-Branded Initiatives: Co-branded campaigns amalgamating the strengths and customer bases of both partners can foster mutual growth.

The crux of the concept of partnerships and joint ventures lies in identifying partners who share a common vision and can offer complementary strengths. In new markets, local partners can provide insights into consumer behavior, market trends, and regulatory intricacies that can be challenging to navigate from a distance.

Trade Shows and Events: Physical Presence in Foreign Markets

Participating in international trade shows and events facilitates the establishment of a tangible presence in new markets.

  • Gateway to Market Intelligence: Networking with industry peers at trade shows can yield insights into local markets and competition.
  • Cultural Tailoring: Adapting booth aesthetics and presentations to mirror local customs and inclinations can enhance engagement.

Shows and events offer a unique opportunity to immerse yourself in the local business environment. Trade shows not only allow you to showcase your products and services but also provide a forum for networking and learning about the local market dynamics.

Market intelligence gathered through such events can be invaluable. Conversations with industry peers, customer interactions, and observing competitors can provide insights that might not be easily attainable from afar. This knowledge can inform your marketing strategies and product offerings as you tailor them to suit the preferences and needs of the local market.

Conclusion

Expanding a business across international borders mandates meticulous marketing endeavors. Given that no solitary channel can encompass the diverse requirements of global marketing, a synergistic implementation of different strategies is indispensable.

From SEO and social media to trade shows and partnerships, the key lies in comprehending the distinct characteristics of each region and molding marketing strategies accordingly. By embracing this diverse array of channels, international businesses can adeptly navigate the complexities of global marketing and emerge triumphant in the interconnected world economy.

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The Ultimate Guide to Choosing the Best Marketing Channels for International Businesses

Industrial IoT: Unleashing the power of IoT in manufacturing, logistics, and supply chain management for increased efficiency and productivity

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The Industrial Internet of Things (IIoT) refers to the application of Internet of Things (IoT) technologies and principles in industrial settings. It involves connecting various devices, sensors, and machines to gather and exchange data, enabling improved automation, real-time monitoring, and data-driven decision-making.

IIoT has emerged as a game-changer in the manufacturing, logistics, and supply chain sectors, revolutionizing processes and unlocking new levels of efficiency and productivity. In addition to the transformative potential of IIoT, the critical role played by Internet of Things engineering services in facilitating successful IIoT implementations. These services encompass a range of expertise, including system design, hardware and software development, connectivity solutions, cybersecurity measures, and data analytics, ensuring that IIoT deployments are tailored to specific industry requirements and seamlessly integrated into existing infrastructure. IoT engineering services provide comprehensive end-to-end solutions, from ideation to deployment and ongoing maintenance, enabling organizations to leverage the full power of IIoT and achieve their efficiency and productivity goals.

The manufacturing sector encompasses the production of goods, while logistics involves the movement and storage of those goods. Supply chain management refers to the coordination and optimization of activities involved in delivering products to end-users. These sectors are critical to the global economy, and their efficiency and productivity play a vital role in competitiveness, customer satisfaction, and profitability.

Efficiency and productivity are key drivers for success in manufacturing, logistics, and supply chain management. Improved efficiency reduces waste, minimizes costs, and enhances resource utilization. Increased productivity enables faster production, streamlined logistics, and shorter lead times. By harnessing the power of IIoT, organizations can achieve significant improvements in these areas, leading to enhanced competitiveness and profitability.

Understanding Industrial IoT

IoT refers to the interconnection of everyday objects through the internet, enabling them to send and receive data. It has found applications across diverse industries, including healthcare, agriculture, transportation, and energy. In manufacturing, logistics, and supply chain management, IoT technologies are applied in the form of IIoT to optimize processes, monitor assets, and collect real-time data for analysis and decision-making.

Compared to consumer-oriented IoT, IIoT has specific features and requirements due to the industrial context. It requires robust and secure connectivity, scalable infrastructure, interoperability between different devices and systems, and the ability to handle large volumes of data. IIoT solutions must also comply with industry-specific regulations and standards while integrating with existing infrastructure.

IIoT has a wide range of applications in these sectors. In manufacturing, it enables enhanced automation, real-time monitoring of production lines, predictive maintenance, quality control, and supply chain visibility. In logistics, IIoT facilitates smart warehousing, real-time fleet management, and condition monitoring of transportation assets. In supply chain management, IIoT enables demand forecasting, end-to-end traceability, supplier collaboration, and risk management.

Transforming Manufacturing with IIoT

IIoT enables the integration of machines, sensors, and systems to automate manufacturing processes. Real-time monitoring of production lines helps detect anomalies, optimize performance, and make informed decisions based on accurate and timely data. This leads to increased efficiency, reduced errors, and improved overall productivity.

IIoT enables predictive maintenance by continuously monitoring equipment conditions and identifying potential failures. This proactive approach helps prevent unplanned downtime, reduce maintenance costs, and extend the lifespan of assets. Predictive maintenance also enhances worker safety and improves resource planning.

IIoT allows for real-time quality monitoring and defect detection during the manufacturing process. Sensors and cameras can identify variations or anomalies, triggering alerts and corrective actions. This ensures higher product quality, reduces waste, and minimizes the likelihood of defective products reaching customers.

IIoT provides end-to-end visibility into the supply chain by tracking goods, materials, and assets in real time. This visibility enables accurate demand forecasting, efficient inventory management, and optimized logistics. With IIoT, organizations can identify bottlenecks, streamline processes, and respond quickly to changes in demand or supply.

Optimizing Logistics with IIoT

IIoT enables smart warehousing by integrating sensors, RFID tags, and connectivity solutions. This allows for real-time tracking and monitoring of inventory levels, location, and conditions. Smart warehouses optimize space utilization, reduce inventory holding costs, and enable efficient order fulfillment.

IIoT facilitates real-time monitoring and management of fleets. GPS trackers, telematics, and connectivity solutions enable organizations to track vehicles, optimize routes, and improve fuel efficiency. Real-time data on traffic, weather, and road conditions help organizations make informed decisions and ensure timely deliveries.

IIoT enables condition monitoring of transportation assets such as trucks, containers, and ships. Sensors and connectivity solutions detect abnormalities in temperature, humidity, vibration, and other parameters, allowing organizations to take preventive actions and avoid asset failures. This reduces maintenance costs, improves asset utilization, and enhances overall logistics efficiency.

Revolutionizing Supply Chain Management with IIoT

IIoT provides organizations with real-time data on customer demand, market trends, and inventory levels. This data enables accurate demand forecasting and optimization of inventory levels. By aligning supply with demand, organizations can reduce stockouts, improve customer satisfaction, and minimize inventory holding costs.

IIoT enables end-to-end traceability of products throughout the supply chain. By utilizing technologies such as RFID, barcodes, and blockchain, organizations can track products from raw materials to the end customer. This enhances transparency, prevents counterfeiting, and ensures product authenticity, leading to increased trust and brand value.

IIoT facilitates real-time data sharing and collaboration between suppliers, manufacturers, and distributors. This enables better coordination, synchronized production schedules, and improved response to changes in demand or supply. Collaborative efforts supported by IIoT foster stronger relationships, reduce lead times, and enhance supply chain agility.

IIoT helps organizations identify and mitigate risks in the supply chain. Real-time monitoring of conditions, such as temperature or humidity, enables proactive risk management. IIoT also provides data for analyzing supply chain disruptions and developing contingency plans. By building resilience through IIoT, organizations can respond effectively to disruptions and minimize their impact on operations.

Challenges and Considerations

IIoT raises concerns regarding the security and privacy of data collected from interconnected devices. Organizations must implement robust cybersecurity measures, such as encryption and access controls, to protect sensitive information. Privacy regulations and compliance frameworks must be adhered to while collecting, storing, and sharing data.

The wide variety of devices, protocols, and platforms used in IIoT can create interoperability challenges. Standardization efforts and open protocols are crucial to ensuring seamless integration and communication between devices and systems. Collaboration among stakeholders and industry consortia is necessary to develop common standards.

Implementing IIoT solutions at scale requires careful planning and consideration of existing systems and infrastructure. Organizations must ensure compatibility and smooth integration with legacy systems and equipment. Scalable architecture and infrastructure are necessary to handle the increasing volume of data generated by IIoT devices.

The adoption of IIoT demands a skilled workforce capable of managing, analyzing, and utilizing the generated data. Organizations need to invest in training programs to upskill their employees and equip them with the necessary knowledge of IIoT technologies and data analytics. Collaboration with educational institutions and industry associations can help bridge the skills gap.

Future Trends and Opportunities

The integration of IIoT with artificial intelligence (AI) and machine learning (ML) will unlock advanced capabilities. AI and ML algorithms can analyze vast amounts of data collected by IIoT devices to derive actionable insights, optimize processes, and enable predictive decision-making. This integration will lead to more autonomous and intelligent industrial systems.

Edge computing, where data processing occurs closer to the source, enables real-time analytics and reduces latency. IIoT devices equipped with edge computing capabilities can make immediate decisions and take localized actions, improving response times and reducing dependence on centralized cloud infrastructure.

Blockchain technology provides a secure and transparent platform for data exchange in the IIoT ecosystem. It ensures data integrity, prevents tampering, and enhances trust among stakeholders. Blockchain-based smart contracts enable automated and secure transactions, streamlining processes and reducing costs.

IIoT is a key enabler of Industry 4.0, the fourth industrial revolution characterized by the integration of digital technologies into manufacturing. The digital transformation driven by IIoT will result in smart factories, intelligent supply chains, and highly optimized processes. This will lead to increased productivity, agility, and customization capabilities.

Case Studies and Success Stories

Case studies of successful IIoT implementations showcase the tangible benefits achieved by organizations. Examples include companies leveraging IIoT to optimize production, reduce costs, improve customer satisfaction, and enhance supply chain visibility. These success stories demonstrate the potential of IIoT in driving efficiency and productivity.

Industry leaders offer valuable insights into the challenges and best practices associated with IIoT adoption. Organizations can learn from their experiences and incorporate proven strategies when implementing IIoT solutions. Key lessons include strategic planning, strong partnerships, scalability considerations, and a focus on data security.

Conclusion

IIoT offers significant benefits to the manufacturing, logistics, and supply chain sectors. It enhances efficiency, productivity, and quality while enabling real-time monitoring, predictive maintenance, and optimized processes. IIoT also improves supply chain visibility, collaboration, and risk management, leading to enhanced competitiveness and customer satisfaction.

In an increasingly competitive and interconnected world, embracing IIoT is crucial for organizations operating in manufacturing, logistics, and supply chain management. By harnessing the power of IIoT, organizations can achieve operational excellence, gain a competitive edge, and drive business growth through improved efficiency and productivity.

The field of IIoT is evolving rapidly, and ongoing innovation and collaboration are essential to unlock its full potential. Organizations must continue to explore emerging technologies, develop industry standards, and nurture a culture of innovation. Collaboration between industry stakeholders, academia, and government bodies is vital to address challenges, seize opportunities, and shape the future of Industrial IoT.

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Industrial IoT: Unleashing the power of IoT in manufacturing, logistics, and supply chain management for increased efficiency and productivity

HMRC spends just 6% of annual budget on fighting tax avoidance

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HMRC have increased the interest rates payable by taxpayers on late payments, to 7.75% - up from 7.5%, the highest interest charge on late payments since ca. 2001.

HMRC has been criticised for spending just 6.5% of its £6.8bn annual budget on preventing specific areas of tax evasion, avoidance and non-compliance in 2022/23.

In HMRC’s annual report for 2022/23 the tax office revealed that it invested £451m in addressing “specific areas of tax evasion, avoidance and non-compliance”. This equates to only 6.5% of the tax authority’s £6.8bn expenditure in the 2022/23 financial year.

As part of HMRC’s strategy to stop tax avoidance schemes, the tax office named 27 promoters and 5 directors, alongside details of the 31 schemes they were promoting. 13 ‘Stop Notices’ were also issued, which require promoters to stop selling or promoting a scheme.

However, umbrella company compliance specialist, PayePass, called this a “drop in the ocean” and urged HMRC to invest more in tackling the proliferation of tax avoidance schemes posing as umbrella companies.

In recent months, the government published draft legislation which would mean the most persistent promoters of tax avoidance could be issued with unlimited fines and imprisonment for up to two years if they fail to comply with a ‘Stop Notice’ issued by HMRC.

Julia Kermode, CEO of PayePass, commented: “Above all else, HMRC’s accounts show that more needs to be invested in putting a stop to tax avoidance schemes once and for all. Tax avoidance schemes result in billions slipping through HMRC’s fingers, so 6% of nearly £7bn worth of spend raises questions over how seriously the government is taking this issue.

“Had proper enforcement been in place, the government would not have brought in its draconian Loan Charge policy, which has had disastrous consequences on tens of thousands of innocent people who are being pursued for unpaid tax.

“The return on investment from preventing tax avoidance schemes is huge, and the resulting income would more than cover the costs of doing so – it’s a no-brainer.

“What’s more, along with damaging the economy, these schemes cause devastation to thousands of workers who they lure in under the pretence that they are fully compliant umbrella companies. And I’m all for naming and shaming tax avoidance schemes, but 31 is a drop in the ocean.”

HMRC were also recently blasted for taking over three years to deal with basic enquiry with a leading accountant has labelled HMRC as ‘dead in the water’ – after receiving a response to an enquiry submitted in 2020 more than three years later.

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HMRC spends just 6% of annual budget on fighting tax avoidance

Rising Threat of ‘Hackers for Hire’: How End-to-End Encryption Software Safeguards Businesses

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According to a new report from the UK’s cyber security agency, the National Cyber Security Centre (NCSC), the number of ‘hackers for hire’ is set to grow over the next five years, leading to more cyber attacks and increasingly unpredictable threats.

According to a new report from the UK’s cyber security agency, the National Cyber Security Centre (NCSC), the number of ‘hackers for hire’ is set to grow over the next five years, leading to more cyber attacks and increasingly unpredictable threats.

A rise in spyware and other hacking tools is also anticipated, which will have a profound impact on the UK’s digital landscape.

Cyber threats are already a huge concern for UK businesses, with cyber-attacks on SMEs up 39 per cent last year from 2020, so it’s not surprising this news is adding even more anxiety. What’s more, the new assessment highlights that the threat will not only become greater but also less predictable as more hackers for hire are tasked with going after a broader range of targets, meaning any business, of any size and across any industry could be at risk.

Istvan Lam, CEO of Tresorit explains that with this in mind, businesses would do well to take proactive measures to protect their sensitive information and communications. End-to-end encryption software is vital in this regard, providing businesses with a secure and reliable way to protect their data and prevent cyber-attacks.

How can this software protect businesses against the threat of cyber-attacks? How is it designed to keep data safe at all times and why exactly should businesses take this extra step to ensure financial data, personal information and intellectual property are kept safe? Is it really essential, does it provide optimum protection and what other measures can businesses take to minimise cyber threats?

How exactly does end-to-end encryption work?

Although many businesses believe all encryption types offer end-to-end protection for data at all times, end-to-end encryption isn’t in fact the standard for all encryption types; often data will only be encrypted while it is being stored, or while it is in transit. End-to-end encryption means that every file and relevant file metadata on the device in question is encrypted using a unique randomly generated encryption key, and files can only be accessed with a user’s unique decryption key so that data is stored as safely as possible. End-to-end encryption also provides an added layer of security for businesses that use cloud-based storage and collaboration tools. Tresorit’s content collaboration platform, for example, offers businesses ultimate protection, as files stored in the cloud are encrypted before they are uploaded, making it extremely difficult for hackers to access them.

In other words, end-to-end software is designed to protect communication channels by encrypting messages at the sender’s device and decrypting them at the receiver’s device, making it almost impossible for hackers to intercept and decipher the messages. And with the ever-growing threat of cyber-attacks and hackers for hire, this ‘gold standard’ of encryption, which ensures utmost security and privacy for data at all times, is crucial.

How risky is it to go without?

Cyber-attacks are designed to cause maximum disruption, exploiting vulnerabilities within a business IT framework. Such attacks can result in the theft of commercially sensitive information or intellectual property, software or data destruction or deletion, thefts of funds, liability to third parties such as customers and supply chain partners and reputational damage.

Cyber security attacks such as data breach can be devastating and ultimately wipe out a company. End-to-end encryption can help prevent such breaches by making it virtually impossible for hackers to access sensitive information and with 43 per cent of UK businesses identifying a cyber security breach in the last year, organisations would do well to put this extra layer of protection in place.

What else can be done?

There are a number of other cybersecurity measures businesses can take other than end-to-end encryption, to minimise the risk of cyber threats. Organisations should ensure they implement regular security audits, run up-to-date antivirus software, use strong passwords, and put in place intrusion detection and prevention systems. Cyber security awareness training for employees is also vital for helping to reduce risks. Businesses should ensure employees are trained on a wide range of security topics such as how to respond to threat situations, Phishing and secure data handling.

The role of business leaders

Senior leaders of organisations have a huge responsibility when it comes to ensuring their business is cyber aware and ultimately cyber secure. They should be having essential discussions about cyber security with their organisation’s technical experts and key stakeholders and should ensure that their company’s cyber security policy is communicated throughout the business with all staff given the necessary training. The NCSC has recently launched new resources as part of its Cyber Security Board Toolkit, to encourage senior leaders to treat cyber risks with the same importance as legal or financial risks and to make sure the potentially devastating consequences of an attack are filtered through the organisation. It also includes a range of activities for organisations to participate in as well as key success indicators and materials to help organisations engage their staff on the topic.

Final thoughts

With a growing number of hackers for hire marketplace and an ever-increasing risk of cyber threats, businesses should take heed and ensure they’ve put the highest standard of security and protection in place for their company’s data and information. Cyber-attacks can have deadly consequences and can mean the end of the road for many businesses, so not only should companies embrace end-to-end encryption but they should take time to assess the range of cyber security protection measures they have in place, so that no stone is left unturned. Business leaders have a huge role to play when it comes to ensuring their organisation can protect itself from, respond to and recover from a cyber-attack, data breach or service outage.

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Rising Threat of ‘Hackers for Hire’: How End-to-End Encryption Software Safeguards Businesses