Q&A: Gophers AD Mark Coyle on budget deficit, revenue sharing and Big Ten expansion

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Mark Coyle tried to be supportive of P.J. Fleck as they left Berkeley, Calif., after the Gophers’ 27-14 road loss to California last weekend.

The Gophers AD and head football coach discussed details of the game, player injuries, the bye week schedule — with its emphasis on recruiting — and the focus turning to Rutgers for the Big Ten home opener next Saturday.

“It’s boring, to be honest with you,” Coyle said. “I mean, those coaches and players invest so much time and energy into that. I just want to listen, support. That’s my goal. That was a tough loss.”

Coyle might make that part of his job sound mundane, but it’s not as dry as the financial reports and spreadsheets that can dominate his working life. Yet that area is what’s newsworthy after the Gophers athletics department in July forecast a nearly $9 million shortfall for fiscal year 2026.

“I feel like we have daily conversations about our budget and just trying to be fiscally responsible,” Coyle told the Pioneer Press. “We’re having success fundraising, which is a big part of this, and we’re so grateful for our fans. So again, we’ll continue to chip away at that $8.75 million deficit. I feel like we’ll be in a good spot at the end of the year.”

With the addition of a $20.5 million expense to share revenue with players via the House vs. NCAA settlement, some other programs are believed to be in bigger financial holes than the Gophers, who pride themselves on balanced budgets most years.

Here are six takeaways from a Q&A with Coyle:

Fundraising uptick?

Just over 50% of the Gophers’ total athletic revenue (budgeted for $165 million this fiscal year) comes from the Big Ten and NCAA, primarily in shares of media rights contracts, followed by 12% in ticket sales and 11% via fundraising.

Coyle didn’t share specifics on what the the fundraising increase might be, but said: “Our donors continue to be very receptive and have been very supportive.”

Naming rights for Williams Arena

Last spring, the Gophers started to explore a naming-rights deal for Williams Arena, and that effort has been progressing.

“Hopefully, as we move forward, we’ll be able to close something here in the near future to, again, create a new revenue stream for the athletics program that we desperately need,” Coyle said.

For perspective, the naming rights deal 3M entered into the U for the men’s hockey arena in 2017 was worth $11.2 million over a 14-year deal.

“We’ve had specific conversations with a few different folks a few weeks ago, and those conversations went well,” Coyle said. “We continue to have those conversations. I’m not sure exact timing, but if we got something to the end during the season, I think you could see a change happen rather quickly.”

The men’s and women’s basketball teams will start playing games at The Barn beginning in October.

Private equity in college sports

There is plenty of recent buzz in college sports about private equity firms potentially making deals with conferences and programs. These contracts are looked to as avenues to provide cash infusions to help with revenue shortfalls on campuses.

But Coyle has not yet taken those meetings on behalf of the U.

“I think the key right now is just to make sure we gather the information,” Coyle said. “We don’t make a quick decision because, again, when they get involved, you’re giving something up. They’re for-profit. They want to make money, right? I think you have to be very cautious and mindful when you make those decisions.”

Implementing revenue sharing

The Gophers and other athletic departments have been sharing $20.5 million of revenue directly to student-athletes since July. Of that pie, approximately 75% is going to the football program, 15% to men’s basketball and the remaining 10% split between women’s basketball, volleyball and men’s hockey.  A few scholarships to other U programs are also included in the total.

“I think the payment to student athletes has gone very well,” Coyle said. “We haven’t heard any feedback from student athletes saying, ‘Hey, this didn’t work.’ ”

That revenue sharing amount is expected to increase 4% (or $800,000) next year to approximately $21.3 million, Coyle confirmed.

Data to understand revenue sharing

With the introduction of revenue sharing only a few months old, the Gophers and competitors don’t know what the overall marketplace is spending on certain players. That is expected to change via the system the conference uses.

“As we get to next spring, we’ll start to see, and have access to, ‘What does a quarterback in the Big Ten make? What does a women’s basketball forward, make?’ ” Coyle said. “We’ll see some of that data, which will start to help us better understand and also educate the student-athletes.”

More expansion

Budget forecasts for the 2027 fiscal year include an expected uptick in revenue from the College Football Playoff, money that goes to the Big Ten and then its members. The CFP field is expected to grow from its current structure of 12 teams to possibly 16 next year.

Coyle also expects the Big Ten to expand at some point. The conference grew from 14 members to 18 in 2024, with the addition of Southern Cal, UCLA, Oregon and Washington.

“Our friends at Oregon and Washington wanted so badly to be in the Big Ten that they’re getting half the media revenue. I mean, think about that,” Coyle said. “I think Minnesota is very well positioned. We are a charter member of the Big Ten.

“Whether it’s two days or two years, I do think there is going to be continued fluctuation because we are in this House settlement era for two months now. I can tell you peers in the Big Ten are trying to find revenue, right? What are peers and other conferences trying to do right now? We have the best media deals in the country, so there’s going to be movement.”

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Who qualifies for ‘no tax on tips’ and what counts as a tip? Here are the new rules

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By FATIMA HUSSEIN, Associated Press

WASHINGTON (AP) — The Treasury Department is moving closer to making President Donald Trump’s “ no tax on tips ” promise a reality. But new guidance released Friday tends to limit the number of tipped workers who will be able to claim the benefit.

The agency on Friday submitted proposed regulations to the Federal Register that includes greater detail on the occupations covered by the rule and who will qualify and what counts as a “qualified tip.”

The “no tax on tips” provision in Republicans’ massive tax and spending law signed by Trump in July eliminates federal income taxes on tips for people working in jobs that have traditionally received them and allows certain workers to deduct up to $25,000 in “qualified tips” per year from 2025 through 2028. The deduction phases out for taxpayers with a modified adjusted gross income over $150,000.

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To qualify as a tip, the tips must be must be earned in an occupation on Treasury’s list of qualified occupations. Among the jobs exempted from tax on tips are sommeliers, cocktail waiters, pastry chefs, cake bakers, bingo workers, club dancers, DJs, clowns, podcasters, influencers, online video creators, ushers, maids, gardeners, electricians, house cleaners, tow truck drivers, wedding planners, personal care aides, tutors, au pairs, massage therapists, yoga instructors, skydiving pilots, ski instructors, parking garage attendants, delivery drivers and movers.

The tip must be voluntarily given, so mandatory tips or auto-gratuities would not qualify for the “no tax on tips” benefit. However, tip pools and similar arrangements qualify, so long as they are reported to the IRS and voluntary. The benefit is not available to married individuals who file their taxes separately.

The tip must be given in cash, check, debit card, gift card or any item exchangeable for a fixed amount of cash, unlike digital assets. And any amount received for illegal activity, prostitution services, or pornographic activity does not qualify as a tip, according to the Treasury Department.

The “no tax on tips” provision will be implemented retroactively to Jan. 1, 2025.

The Yale Budget Lab estimates that there were roughly 4 million workers in tipped occupations in 2023, which amounts to roughly 2.5% of all jobs.

Congressional budget analysts project the “No Tax on Tips” provision would increase the deficit by $40 billion through 2028. The nonpartisan Joint Committee on Taxation estimated in June that the tips deduction will cost $32 billion over 10 years.

Only tips reported to the employer and noted on a worker’s W-2, their end-of-year tax summary, will qualify. Payroll taxes, which pay for Social Security and Medicare, would still be collected along with state and local taxes.

Lice pose no health threat, yet some parents push back on rules to allow affected kids in class

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By Blake Farmer, Nashville Public Radio, KFF Health News

Any evidence of lice was once a reason for immediate dismissal from school, not to return until the student’s head was lice-free. But what are known as “no-nit” policies have been dropped in favor of “nonexclusion” rules, prioritizing class time over any nuisance caused by parasites the size of sesame seeds. That leniency, of late, is coming back to bite some schools.

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Parents in Massachusetts, Texas, Ohio, and Georgia are petitioning for their districts to revive strict rules on nits and live lice. They blame recent outbreaks on the inclusive recommendations from the Centers for Disease Control and Prevention that allow students with live lice to remain in class. Before the start of this school year, the Hernando County School District, north of Tampa, Florida, acted to reinstate a policy abandoned in 2022.

“It’s a reinfestation, over and over and over,” said Shannon Rodriguez, who chairs the Hernando school board. In July, she told fellow board members that she’s seen the vicious cycle among families. “What do you do as a parent? Put them back in school with the same kid or kids that are in the classroom who have it? It’s just a never-ending battle.”

Public health officials consider lice a nuisance, not a health threat. Outside of small studies, data collection is scarce. With very little data on infestations, it’s hard to know whether more inclusive policies have anything to do with isolated outbreaks.

The latest estimates of annual infestations in the U.S. are broad and unreliable since so many cases go unreported. The CDC puts the number between 6 million and 12 million, affecting mostly preschoolers and elementary-age children.

“It really is about education because there are so many myths and so many misunderstandings about lice out there,” said Cathryn Smith of the National Association of School Nurses chapter in Tennessee. “This isn’t a topic that most people talk about.”

NASN and the American Academy of Pediatrics have supported nonexclusionary head lice management since at least 2002. But the recommendations were taken more seriously after the covid-19 pandemic affirmed the importance of face-to-face schooling.

“I think that people are starting to realize the value of in-person school and that really anything that takes them out of that should be scrutinized,” pediatrician Dawn Nolt of Oregon Health & Science University told NPR and KFF Health News. “Head lice is not a valid reason to keep a kid out of school or be dismissed from school.”

Nolt co-authored the latest guidance issued by the AAP in 2022, which incorporated new research but largely echoed prior recommendations. It discourages widespread lice checks in schools, as a study published in the Pediatric Infectious Disease Journal found that lice are frequently misidentified, which leads to unnecessary treatment and isolation of lice-free children.

It takes four to six weeks for lice to go from nits to a full-blown infestation. Only then would a child be seen head-scratching uncontrollably, caused by an allergic reaction to the parasites’ saliva.

“Kicking them out on a Wednesday when they’ve been having it for the past four to six weeks is not going to do anything. But it’s going to take that kid out of school and shame that kid and shame that family,” Nolt said. “I just think that’s not acceptable.”

Inclusion is the priority, even if it may inconvenience others or sow financial costs. Over-the-counter remedies, such as creams, gels, or shampoos, can add up. Professional treatment, which often involves manually picking out lice and nits, can run into the hundreds of dollars per person. And sometimes lice hits an entire household.

This summer, a preschool outside Nashville, Tennessee, endured its biggest outbreak yet. Roughly a third of the kids at the Creative Youth Enrichment Center ended up with lice.

Owner Tonya Bryson knew the latest recommendations were to play it cool. So she kept everyone in school, and they faced the dreaded four-letter word together. And then she talked openly about the experience.

“It’s not as bad as you think it is,” Bryson said. “I mean, yes, we had quite a few kids with it, and it went to parents and siblings. But it’s manageable.”

Among the affected families was Stephanie Buck, who also teaches at the day care. Lice ran through her household, requiring pricey treatments to rid them all of the infestation.

Buck said she’s torn about the best approach to combat lice, balancing the shame and stigma with the practical matter of containing an outbreak.

“Because my daughter was really embarrassed when she found out that she was the first one who got checked and she had it,” Buck said. “It’s hard. You want to protect your babies’ hearts, but you also want to keep them from getting lice.”

This article is from a partnership with WPLN and NPR .

©2025 KFF Health News. Distributed by Tribune Content Agency, LLC.

AI is transforming how we bank: What this means for your money

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By Karen Bennett, Bankrate.com

Artifical intelligence (AI) is likely to reshape our lives in as big a way as the internet did in the 1990s and smartphones did in the 2000s (scary or exciting as that may be). That means changes to your regular life and your banking life, too. You’re likely encountering AI in your financial life already, with or without knowing it.

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Banks sometimes use AI to help prevent fraud, for example, and while some people may be nervous about using AI, others are largely on board. In fact, 62% of bank customers said they’d immediately try AI-driven alerts to help avoid service charges and fees, according to a 2024 J.D. Power report.

Here are a few ways AI is already transforming how we bank, including helping you manage your money and keep it safe, and some potential downsides to watch out for.

Fraud detection

Fraud is a pervasive issue right now. More than half (60%) of financial institutions and fintechs reported seeing an increase in fraud in 2024, according to a recent State of Fraud report from Alloy, an identity and fraud prevention platform provider.

AI-powered fraud-prevention software can help detect when fraudsters attempt to open fake accounts or take over a consumer’s existing account, and thwart them in real time. It can also identify patterns to help prevent future attacks, says Sara Seguin, director of advisory at Alloy.

Seguin provides some examples of how AI can aid in preventing bank fraud:

—Flagging when a known customer’s behavior is out of the ordinary, such as a large funds transfer

—Analyzing customer requests to change their information, such as whether a new email address has been associated with fraud in the past

—Identifying and reporting anomalies such as a large increase in the number of accounts opened in a single day at a given bank

Barclays, a multinational financial-services firm, is using generative AI (which learns patterns in data and creates something new) to manage fraud and money-laundering risks. Barclays’ AI system generates a warning when behavior takes place that’s not typical for a given customer. “Generative AI means that risk assessments for the customer are being brought to an individual and safer level,” the Barclays website reads.

Enhanced customer service

In addition to helping banks keep you safe from fraud, AI is being used to enhance customer service offerings in various ways.

—24/7 actually helpful chatbots

Chatbots are a common bank offering powered by AI, and the use of natural language processing is helping these 24/7 customer service bots to better interpret human language and provide a more personalized experience.

An example of a chatbot that uses AI is Bank of America’s virtual assistant Erica. Erica can be used for purposes that include monitoring recurring charges, staying on top of upcoming bills and tracking your spending.

—Fewer fields on application forms

In addition to incorporating AI into chatbots and customer service channels, some companies are also utilizing AI to make it easier for people to fill out forms online, such as for loan applications, says Sal Rehmetullah, CEO of Worth AI. Worth AI’s business clients use the company’s software to provide their customers with application forms on which only a few fields need to be entered manually — while AI takes care of the remainder of the data collection.

—More tailored financial advice from your financial adviser

While the human touch remains vital to a financial adviser’s role, some providers are utilizing AI to augment their services, says Michelle Bonat, Chief AI Officer at Squared. Examples she provides include using AI-powered tools for how to best approach a client or prospect, identifying cross-sell or up-sell opportunities, and researching portfolio recommendations.

JPMorgan Chase is an example of a bank whose private client advisers are using AI tools to conduct research to inform client conversations, according to a recent Reuters article.

—Personalized recommendations

Banks can use AI for predictive personalization, which harnesses machine learning and data-driven insights to predict what features or products a given customer wants to see, and then tailors the customer’s experience accordingly.

Bonat compares this type of opportunity for banks to the way companies like Amazon and Spotify recommend products or songs based on what people similar to you have chosen. “It’s like Spotify for your money,” she says. “It sees what you’ve been doing and makes recommendations to you based on that.”

For instance, a bank may give a customer with a rewards credit card an offer to open a rewards checking account.

The majority of consumers and business leaders see some benefits to such personalized offer suggestions, according to data from Zendesk. It states that 62% of consumers agree that personalized recommendations are better than general ones, while 77% of business leaders believe that deeper personalization leads to customer retention.

But if you feel wary of having AI give you money advice or generally be “in” your money business because you don’t understand how or why it’s making its recommendations, you’re not alone. “I think we have to do more work as an industry on making AI more trustworthy,” says AI Squared’s Bonat.

Lack of transparency in how AI works can foster mistrust

Often, there can be a lack of transparency in how an AI system is producing its content or making its decisions. This problem has commonly been referred to as “black box AI.” Examples include Open AI’s ChatGPT and Meta’s Llama, both of which can answer a user’s questions but don’t show how the answers were generated.

What’s next for AI in financial services?

We asked a few experts about what they saw as the future of AI in financial services:

If you use AI program ChatGPT to create a budget right now, you’re likely to get a “very static, very one-time” result, often through the generation of a spreadsheet, says Bonat. The real promise of AI in banking and financial planning is to have it be predictive and hyper-personalized, she says.

“Consumers will have AI bots,” says Ronit Ghose, Head of Future of Finance at Citi Global Insights, who likens these bots to J.A.R.V.I.S., the AI assistant to the character Tony Stark in Marvel’s Iron Man films.

Such autonomous agents could be used by everyday people to help manage their lives, Ghose says. The bots could handle tasks such as data gathering and comparison shopping, which ultimately could save you time and effort when making decisions.

“AI could basically become your own personal financial butler or personal financial adviser, ” Ghose says.

Bottom line

Whether you’re looking to budget your money or manage investments, AI may start to play a bigger role in helping you make decisions. Banks are increasingly using AI-powered technology to provide customer service and match their customers with personalized features and offers.

However, there’s room for improvement when it comes to increasing transparency so that users of this technology can understand and trust it more.

©2025 Bankrate.com. Distributed by Tribune Content Agency, LLC.