The first-ever dedicated Christmas pop-up shop of Hidden Treasures Thrift Store was supposed to stay open all season long in St. Anthony.
Instead, due to unprecedented demand for the discounted holiday merchandise, the pop-up will close at the end of the shopping day on Saturday, just 13 days after it opened to long lines and live television coverage.
“We were not expecting sales to be what they were — really massive,” said store manager Jens Paulson.
Customers can continue to shop for holiday items at the regular Hidden Treasures Thrift Store that is located across the parking lot from the pop-up shop in this suburban strip mall — and it appears plenty of us are looking for thrifty deals this holiday season.
Here are a few thrifty, vintage and secondhand alternatives for celebrating Black Friday and beyond, including more about Hidden Treasures. This is the second part of our series on thrifting in the St. Paul area; the first article, a thrifting tips guide, ran Sunday, Nov. 23.
Hidden Treasures: A Christmas pop-up store
On Nov. 17, Jay Parker was in line at 4:45 a.m. outside Hidden Treasures Thrift Store ahead of its annual Christmas sale, which was so big this year that it required a second retail space for a pop-up shop across the parking lot at St. Anthony Village Shopping Center.
First in line, Parker was eventually joined by about 150 others, waiting at both the main store and the pop-up shop.
The lines continued indoors.
“I waited two hours to check out,” Parker said.
He sounded jolly about it a day later, as he returned to the pop-up store to shop some more (the Columbia Heights man personally collects items and also sells merchandise).
“It was really fun,” Parker said of waiting in line on opening day, “because you chit-chat with people the whole time.”
That camaraderie is part of the thrifting experience that regulars enjoy at this nonprofit thrift store.
“We’ve been doing Christmas for 17 years now and it’s always been something like a Black Friday event for us,” Paulson said. “People look forward to it and many expect to wait in line for about an hour to check out, because it’s the one day a year where it’s like, Christmas chaos.”
The Christmas chaos was especially chaotic (in a good way) on opening day, perhaps because the annual sale was delayed a bit this year, plus it came with extensive live television coverage by Fox 9 Morning News. Also, could it be that more of us are hunting for more deals these days, in the face of inflation, tariffs, government shutdowns and other societal pressures?
“We’ve seen an uptick in general customer counts over the last year,” Paulson says.
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The Christmas merchandise for customers is substantial here in particular because, unlike many local thrift stores, it accepts holiday-related donations year-round instead of a limited window of time in the fall.
A day after opening, the customers still had plenty of merchandise to choose from, ranging from $2 ornaments to $5 holiday puzzles to $14.99 trees. There was also garland, wreaths, Nativity sets, Christmas sweaters, mugs, books, tins and much, much more.
As for Parker, his find on Nov. 18 from the pop-up shop was a red filial ornament for $3.
“It’s always nice to add something new to my collection,” he said.
Hidden Treasures Thrift Store: The Christmas pop-up store, located at 2912 Pentagon Drive in St. Anthony, will be open from 10 a.m. to 6 p.m. on Friday and Saturday. The main store, located at 2915 Pentagon Drive, is open from 10 a.m. to 7 p.m. Mondays through Saturdays. Closed on Sundays. Info at hiddentreasuresmn.org.
Goodwill: A 35% off coupon
Kim Schulz, senior director of retail stores at Goodwill-Easter Seals Minnesota, was on hand at the Woodbury location this week as staff worked on preparing the thrift store for the holiday shopping weekend ahead.
With 44 stores located across Minnesota, each one has its own unique curation thanks to donations that come in fresh daily.
“There’ll be Black Friday deals in the stores, but because we’re donated, we’re not like a typical retailer — one store is not going to have the same as another store,” Schulz said. “But every store will be running special promotions on gifts, games, things like that.”
There is also a new perk available.
“We have a new VIP rewards program,” Schulz says. “It’s a rewards loyalty program and on Black Friday, our VIP rewards members get 35 percent off their purchase on the donated, already low-price goods.”
Goodwill: Multiple locations throughout the metro; will be open regular hours on Black Friday. Learn about the new Goodwill VIP program and sign up at goodwilleasterseals.org/signup.
Celebrating a small business in St. Paul
While big-box stores often advertise early doorbusters for electronics and other big-ticket items, Rebecca Sansone of The Mustache Cat on Lexington at Randolph in St. Paul is offering up a more serene experience this shopping weekend for her small home goods shop that specializes in curated vintage pieces and modern products.
It’s a nice change of pace for Sansone as well as her customers.
“Before The Mustache Cat, I worked for a large online retailer and I specifically did promotions for them,” Sansone says. “My world revolved around Black Friday and Cyber Monday and all of that insanity. And so when I opened my own business, I had to do a little soul searching around what I wanted this weekend to look like for my small business, and how I wanted it to feel.”
In addition to the weekend shopping, the holiday cheer will include a gratitude tree to add to and shoppers will receive a Black Friday discount if they donate items for the store’s food drive on Friday (to benefit the Nine Lives nonprofit thrift store’s community pantry).
For Small Business Saturday, there will also be an instant camera photo booth, hot chocolate, treats and other promotions.
“I try to have it be a little bit of a celebration of the community that we try to build here in St. Paul and the shop and all that good stuff and a little bit of a thank you for our customers,” Sansone says.
The Mustache Cat: The store, located at 500 Lexington Parkway S. in St. Paul (near Trader Joe’s), will be open from 11 a.m. to 6 p.m. on Friday (Black Friday discount with food drive donation), 10 a.m. to 5 p.m. on Saturday (with a Small Business Saturday celebration) and noon to 4 p.m. on Sunday. Info at themustachecat.com.
Post-thrifting celebration
The Eagles Club Jingle Bar, the first ever for the St. Paul Eagles Club #33, came together with vintage and secondhand items. It is located at 287 Maria Ave. in the Dayton’s Bluff neighborhood of St. Paul. (Kristin Smith / St. Paul Eagles Club #33)
A new jingle bar is sparkling in St. Paul in a familiar spot: The St. Paul Eagles Club, #33, on Maria Avenue in the Dayton’s Bluff neighborhood.
In the secondhand spirit of the day, it makes a great way to toast your vintage and thrifted finds this holiday season (with options including the Gin Jingle cocktail for $6).
It came about thanks to the all-volunteer crew behind this longtime establishment.
“Many of us have visited jingle bars in years past and thought it could be a really fun way to get more people in the door at our club,” says Stephanie Harr, club secretary.
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The club members wanted to match the aesthetic of the club, a brick building that is more than 100 years old.
“It’s very ‘dive bar-ish,’ nothing fancy,” Harr says. “We just thought it could be really fun to get it all dressed up for the holidays.”
They got to work, finding treasures everywhere from the building’s attic to member’s basements to Buy Nothing groups on Facebook to thrift stores.
The result is magical, like a Hallmark movie with extra garland and twinkly lights, and true holiday inspiration for the secondhand shopper. Cheers!
The Eagles Club Jingle Bar: The St. Paul Eagles Club #33, 287 Maria Ave. is located in the Dayton’s Bluff neighborhood of St. Paul and is run by volunteers. It is open from 6 p.m. to 10 p.m. Mondays-Saturdays and noon to 6 p.m. on Sundays. Info/specials at Eagles33.com.



