When donors give money to the International Wolf Center on Thursday, they’ll help the Ely, Minn.-based nonprofit make progress toward a $20,000 matching grant, one of any number of incentives that charitable organizations are rolling out to draw contributions on Minnesota’s annual “Give to the Max” Day.
Housing and social service organizations, schools and even a statewide sheriff’s organization have launched their own promotions, hoping to draw eyeballs and dollars to their causes in a one-day digital fundraising push.
Since the inaugural “Give to the Max” event in 2009, nearly one million donors have given more than $355 million to 14,000 nonprofits and schools as part of what’s billed as “Minnesota’s giving holiday,” a day of digital giving organized by fundraising coaches with GiveMN.
Thursday marks the 17th annual “Give to the Max” event, which has broadened in recent years to launch early giving on Nov. 1. More than $37 million was donated last year to 6,556 organizations.
Jenna Ray, the new chief executive officer of GiveMN, plans to host or participate in multiple promotional events throughout the day. Ray will greet visitors from 6 a.m. to 8 a.m. at Wildflyer Coffee at 3262 Minnehaha Ave. in Minneapolis, spotlighting its life skills program, which is dedicated to ending youth homelessness.
Ray and GiveMN staff also will be headquartered throughout the day at 550 Vandalia St. in St. Paul, fielding questions from donors for 24 hours straight. The Bond Between — a pet adoption and foster agency formerly known as Secondhand Hounds — is scheduled to bring kittens for a “kitty party” designed to keep staff spirits lively. The event is not open to the public.
Later in the day, Ray will help distribute turkeys at a Minneapolis nonprofit, in partnership with the Minnesota Turkey Growers Association and Second Harvest Heartland. She’ll end the day at MetroNOME Brewery in downtown St. Paul for “Pour It Forward,” an event where breweries donate a percentage of sales to a nonprofit of their choice. MetroNOME will be pouring forward for Theater Latté Da and ComMUSICation, which provides music classes to youth.
For more information, visit GiveMN.org.
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